North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.
We are seeking a motivated, entrepreneurial, creative and curious Product Marketing Manager, GenAI to join our team. In this role, you will be responsible for partnering closely with our Tech and Creative partners to manage the development and experiment roadmap of AI-generated Creative production and Assisted Merchandising. In addition to collaborating with Tech and Creative stakeholders, you will also part cross-functionally with other Marketers to onboard new GenAI tools, conduct feedback loops between Marketers and Tech and create experimentation requirements and key KPIs.
Key job responsibilities
- Become a SME in Amazon-eligible AI tools that improve marketing and merchandising tasks
- Run experiments and/or secure partnership with relevant Marketers to conduct experiments. Building Weblabs and Weblab wikis to track learnings
- Develop formalized feedback loops to share Marketer feedback with Tech and Creative stakeholders to improve AI capabilities
- Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3YP
- Lead training sessions with Marketing stakeholders, including global partners to scale AI tool usage
