North America Stores Marketing is on a mission to make Amazon the most-loved shopping destination. We aspire to meet customers where they are with a steady drumbeat of inspiring, relevant, and automated content that builds upon recent shopping missions while also introducing new and timely ideas. The NASM Collections Team supports content creation & discovery by driving automated product curation and programming to help showcase new & timely products to millions of Amazon customers. We are the bridge between Marketing, Technology, and Science, helping to fuel automated product curation for exciting stories like Seasonal Events, Holiday, Customer's Most-Loved, Premium Brands, New Arrivals, and more! With the help of technology, you will transform a content plan into collections of new and interesting products to help our customers sort through Amazon's selection.
The ideal candidate is a strong product marketer who is data-driven, detail-oriented, and comfortable with ambiguity. You should love engaging with our products onsite. You will partner with content marketers, curation experts, channel owners, and cross-functional stakeholders to develop brand-burnishing, best-selling, trend-forward product collections leveraging Large Language Models (LLMs). You will be responsible for driving alignment across teams for key brand inclusion, key product types, and what we expect to see in the selection. You will then translate those product requirements into Business Requirement Documents, prompt engineer our LLM prompts to deliver them, and audit/QA the output. Ultimately, you will submit feedback to our tech partners to make our models better and better each time we use them.
As a member of a large team, you will be expected to regularly evaluate your ways of working to streamline processes and implement simplified solutions. We encourage team members to author SOPs when they discover a new or better way of doing something to help the collective group. You will also contribute to go-to-market (GTM) narratives and flashes, and present to leadership to secure alignment. This role provides a great opportunity to make an outsized impact by driving discoverability and engagement across onsite and offsite channels, shifting customers' perception of Amazon and motivating them to shop.
Key job responsibilities
* Partner with content marketers to produce bar-raising product collections in support of key NASM workstreams like Customers’ Most-Loved and Everyday Essentials. This involves translating a high-level content plan (e.g., Spring Break) into key product categories and brands, engineering a natural language prompt into our LLM, auditing the output, and adjusting accordingly.
* Collaborate with channel owners to define targeting and experimentation opportunities for product collections. This role will have the opportunity to execute A/B tests to measure performance of different experiences.
* Report on the impact of collections and their performance. This role is responsible for compiling our reporting on a monthly and quarterly basis, working across their North America Stores teammates as well as soliciting inputs globally. This role will be encouraged to innovate and use automation to streamline the current manual process.
* Partner with the COOP (Cooperative Marketing) team quarterly on monetization opportunities.
* Identify and implement opportunities for processes improvement through the creation of SOPs and RACIs. In particular, we are focused on leveraging Agentic AI to streamline our workflows and maximize output.
* Contribute to narratives and flashes to gain leadership buy-in on strategies.
* Participate in team-wide “bug bash” and QA sessions across live experiences.
