We are seeking a talented Marketing Manager to join the Amazon Tours team. In this role, you will lead the media execution across our owned and operated marketing placements for robotics fulfillment center tours, including our website, email campaigns, and digital and traditional channels. As a marketing manager for live tours, you will support our go-to-market strategy by building and executing world-class marketing strategies to bring our unique warehouse tour experiences to both business and consumer customers. You will manage successful marketing campaigns for assigned locations and ensure flawless execution from conception to launch. Given the specialized nature of robotics warehouse tours, this function serves as the subject matter expert for tour marketing across all cross-functional teams.
This role is responsible for developing and managing the necessary digital and traditional marketing channels to execute the marketing strategy. They collaborate with cross-functional teams on experimentation, targeting, and optimization to drive tour bookings and attendance. This role also owns the end-to-end campaign execution process to ensure seamless delivery of marketing initiatives. A successful candidate has digital marketing experience, demonstrated success working cross-functionally across internal and external teams, and experience delivering results through programs that reach diverse audience segments at scale with an aptitude for data analysis. Being able to thrive in a fast-moving environment and prioritizing work is essential, as is a mind for innovation and learning through testing.
Key job responsibilities
• Manage tour location launch campaigns from development through execution by working closely with all relevant stakeholders
• Develop and optimize marketing placements across channels as outlined in the GTM strategy
• Collaborate with external and internal stakeholders to develop, build, and refine the targeting required for all placements and manage the ongoing maintenance and optimization of audience segments
• Track campaign success and share learnings with all stakeholders
• Provide input on test ideas to optimize marketing performance based on conversion data
• Partner with all stakeholder teams to discuss tour booking goals, timelines, deliverables, obstacles, and dependencies for your portfolio
A day in the life
As our Tours Marketing Manager, you'll balance strategic planning with hands-on execution across our global operations. Your day might include analyzing booking data from international locations, collaborating with facility teams on new tour programs, and optimizing digital campaigns across multiple channels. You'll work closely with the product team and international communications stakeholders to develop compelling content that brings complex robotics concepts to life for diverse audiences.
About the team
Amazon Tours offers exclusive access to some of the world's most advanced robotics fulfillment centers through guided in-person tours. We are customer obsessed and strive to deliver educational, informative, and entertaining experiences that surprise and delight.
