The Measurement, Ad Tech, and Data Science (MADS) team at Amazon Ads is at the forefront of developing cutting-edge solutions that help our tens of millions of advertisers understand the value of their ad spend while prioritizing customer privacy and measurement quality. We develop cutting-edge deterministic algorithms, machine learning models, causal models, and statistical approaches to empower advertisers with insights on the effectiveness of their ads in guiding customers from awareness to purchases. Our insights help advertisers build full-funnel advertising strategies. We maximize the information we extract from incomplete traffic signals and alternative sources to capture the impact of their ad spending for both Amazon recognized and anonymous traffic. Our vision is to lead the industry in extracting and combining information from several sources to enable advertisers to optimize their return on their ad spend.
As a Senior Applied Scientist on the team, you will be at the fore-front of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics.
Key job responsibilities
* Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies.
* Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions.
* Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop cutting-edge models that measure the impact of ad spend across multiple platforms and timescales.
* Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization.
* Translate complex scientific challenges into clear and impactful solutions for business stakeholders.
* Mentor and guide junior scientists, fostering a collaborative and high-performing team culture.
* Foster collaborations between scientists to move faster, with broader impact.
* Regularly engage with the broader scientific community with presentations, publications, and patents.
A day in the life
You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication.
Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ
