We're seeking an experienced brand and communications leader to drive strategic initiatives across Shopbop and Zappos. This senior leadership role will be responsible for developing and executing comprehensive brand strategies that enhance both brands' market position, partnerships, and customer engagement. The ideal candidate will serve as the primary architect of our brand narrative, managing external partnerships, communications, and strategic initiatives while providing counsel to senior leadership. This role offers the unique opportunity to drive brand awareness and growth of two distinct brands within the Amazon family of companies.
Key job responsibilities
• Develop and execute vendor-funded activations strategy for Zappos, including production, brand partnerships, management, and reporting
• Support and contribute to Zappos’ exclusive brand capsule initiatives with top-tier partners to drive customer excitement and support new brand acquisition strategy
• Oversee sustainability initiatives for Zappos and integrations in partnership with Amazon partner teams (e.g., The Climate Pledge)
• Develop and execute sports partnership initiatives for Zappos to expand audience reach
• Lead initiatives to grow Zappos' Kids business through strategic brand and external partnerships
• Manage internal communications strategy and execution across both brands
• Develop and execute communications plans aligned with business objectives for both Shopbop and Zappos
• Lead and manage relationships with external communications agencies, ensuring consistent messaging
• Coordinate with Amazon PR to provide strategic communications counsel to senior leadership teams across both brands
• Create and maintain crisis management playbooks and lead rapid response efforts during sensitive situations in partnership with Amazon PR partners
• Build and maintain relationships with key industry influencers and stakeholders
