As Media Research Manager for Amazon's Reputation Marketing and Insights team, you'll measure and analyze how media narratives impact perceptions of Amazon. This role combines quantitative analysis, strategic testing, and cross-functional collaboration to protect and enhance Amazon’s brand reputation through systematic measurement and insights. Using a data-driven framework, you'll help Communications and Corporate Responsibility (CCR) teams determine effective responses to media events by integrating reputational polling, content testing, readership data, and media analysis. Through partnerships with CCR teams, you'll translate data insights into improved communications for diverse audience s. The individual in this role will also be responsible for managing a robust content-testing program for earned and owned media, establishing best practices for testing, planning and executing quantitative meta-analyses of aggregated content testing, and working with cross-functional partners to strategically design tests and interpret data. Working with internal stakeholders and external partners, you'll deliver measurable insights that demonstrate program success. Your systematic measurement and analysis will help Amazon anticipate and prepare for emerging challenges.
Key job responsibilities
* Developing and maintaining a comprehensive data-driven framework to evaluate media events and guide CCR response strategies
* Creating clear, compelling materials that translate complex data insights for stakeholders at all technical levels
* Managing content testing programs for earned and owned media, including establishing protocols and executing quantitative meta-analyses
* Synthesizing multiple data sources (including internal polling, content testing, readership metrics, and environmental scanning) to drive strategic decisions
* Creating and sharing measurable insights demonstrating program effectiveness through clear performance metrics and data visualizations
* Partnering with CCR communications teams, external vendors, and cross-functional stakeholders to implement testing frameworks and share strategic recommendations
* Creating clear, compelling reports and documents that translate complex data insights for stakeholders at all technical levels
About the team
Reputation Marketing & Insights is a team within Amazon's Communication & Corporate Responsibility organization that focuses on telling Amazon's story to key audiences. We elevate truths about our brand. We meet our audiences where they are and go deep on channel-specific creative. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.
