Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as Lord of the Rings: Rings of Power, Fallout, and The Boys, to Prime Original Movies like The Idea Of You, Road House, and Coming 2 America. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on...
The LATCANZ Central Marketing Team for Amazon Prime Video is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. Our team owns the Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more. We support the LATCANZ region, our markets include Australia (AU), Canada (CA), New Zealand (NZ), Brazil (BR), Mexico (MX), Colombia (CO), Chile (CL), Argentina (AR), Peru (PE) and the remainder of Latin America.
As O&O Marketing Manager for Prime Video, you will be part of the team responsible for driving a best in class customer experience by (1) Managing and optimizing the content calendar across business lines with internal teams to best allocate share of voice and maximize merchandising and marketing efficiency. (2) Developing the merchandising strategy across all owned and operated channels for a list of key Prime Video titles, including the messaging, promotional campaign and customer segmentation. (3) Executing merchandising campaigns that feature new movie and TV content on our Storefront constantly raising the bar on innovation and quality of execution. (4) Measuring impact and efficiency of merchandising strategies to iterate and improve performance.
You’ll have an eye for compelling merchandising, demonstrable expertise in end-to-end campaign execution, and strong organizational skills. You will hold a high bar for measurement of merchandising activities and will define success metrics, measurement methods and reporting processes for your efforts. You will learn from and share best practices across Prime Video teams. A passion for entertainment is a plus! Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment.
Key job responsibilities
* Owning O&O marketing channels, with an emphasis on the Storefront (Living Room/Web/Mobile Applications) for Prime Video, defining the marketing strategy and the content calendar, contributing to the content roadmap in collaboration with other marketing managers and country teams to increase viewer acquisition and engagement
* Collaborating across business lines and with internal teams to manage calendar and share of voice allocation across high visibility placements and devices
* Creating and scheduling individual merchandising campaigns to the Prime Video homepages across website, mobile apps, and living room devices including new content launch support and seasonal promotional campaigns
* Optimizing campaigns, messaging and navigation through frequent testing and data analysis, documenting the results, sharing best practices, and forming recommendations for next steps
* Identifying opportunities for process efficiency and automation, working cross-functionally with channel and product leads to implement improvements
