Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Live Sports, Twitch, and FireTV, as well as on third-party publishers.
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned contributor to join the Global Ad Sales team as Principal, Global Video Strategy and Go-To-Market (VSGTM). This role will report directly to the Head of Global Video Go-To-Market and focus specifically on product GTM that contributes to our global Entertainment Brand Partnerships business, developing global product parity across 15+ Prime Video ads locales. He/she will work daily across multiple product teams and partner with the broader Global and regional GTM teams, and work directly with the Brand Partnerships packaging lead. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Video Ads. In particular he/she will:
• Work directly with Product and Ops teams and develop revenue driving products
• Responsible for writing product requirements and informing future roadmap additions to help innovate on future state Sponsorship ad innovation
• Aggregate VOC and partner with Global GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence roadmap decisions and trade-offs
• Work with Finance to develop automated systems and processes that will monitor and support campaign pacing and optimizations
• Support the vision, value proposition, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
• Work directly with Brand Partnerships GTM and Regional GTM via sales enablement and demand generation strategies to achieve our revenue and adoption targets
• Assist in regional training development for new product execution
Key job responsibilities
The ideal candidate will possess a revenue and strategic leadership background within video and STV that enables them to drive a comprehensive go-to-market strategy around how Amazon approaches video advertising. This leader will partner cross-functionally across leaders within Amazon’s video properties, and work closely with Product, Supply, and Marketing to drive revenue growth in this segment.
DESIRED QUALIFICATIONS
• A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
• A strong track record in developing and launching go-to-market strategies within streaming and video
• Experience working with Product teams for roadmap decisioning and packaging
• Experience working with content creators and show-runners to develop advertising opportunities
• Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
• Track record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offerings
• Proven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution
PROFESSIONAL LEADERSHIP TRAITS
• Exhibits excellent business judgment
• Has relentlessly high standards
• Thinks strategically, but stays on top of tactical execution
• Utilizes creative, innovative thinking
• Thinks big and has convictions
• Is action and results oriented
• Is highly analytical and structured
