Are you ready to shape the future of AI and redefine how customers experience the next generation of Alexa?
We’re looking for a Snr. Product Marketing Manager to lead the charge in driving capability and feature awareness, education, and engagement for Alexa+. In this role, you will develop and execute strategic marketing initiatives that help customers discover and embrace Alexa+’s ever-expanding capabilities, making their lives easier, smarter, and more delightful.
Your work will directly influence how customers learn about, adopt, and integrate Alexa+ features into their daily routines—transforming AI-powered interactions into essential, intuitive experiences.
Key job responsibilities
- Develop and execute go-to-market strategies for new Alexa+ features and capabilities.
- Create content strategies that drive feature discovery, first-time usage, and long-term engagement.
- Collaborate with product, research, and data science teams to translate new capabilities into clear, customer-centric messaging.
- Design and oversee multi-channel marketing campaigns that increase capability awareness, adoption, and retention.
- Analyze product usage data and customer insights to refine marketing strategies and enhance the user experience.
- Develop creative briefs that are clear, compelling, and strategically aligned.
- Manage internal and external creative teams to produce high-impact content, ensuring timely execution within budget.
- Produce a variety of content, including integrated campaigns, how-to videos, and product demonstrations.
- Balance strategic vision with hands-on execution in a fast-paced, cross-functional environment.
- Measure and report on key adoption and engagement metrics, presenting findings to senior leadership.
A day in the life
You’ll collaborate with product teams, creative agencies, research analysts, and BI teams to identify opportunities and craft compelling content that accelerates feature adoption. From developing creative briefs to launching integrated campaigns across owned channels, your work will ensure customers discover and maximize Alexa+’s full potential through engaging, educational experiences. Success in this role requires a balance of strategic thinking, storytelling, data-driven decision-making, and flawless execution in a dynamic, high-growth environment.
About the team
This role sits within the Alexa Marketing team, a dynamic group that includes advertising, media, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.
