Amazon Currency Converter (ACC) is part of Amazon Payment Products, a fast-growing business with new product launches and market-leading features which improve customers' payment experience on Amazon. ACC offers products for buyers (ACCB: Amazon Currency Converter for Buyers) and Sellers (ACCS: Amazon Currency Converter for Sellers, Seller Wallet). ACCB provides global Amazon buyers seamless payment solution for purchases on Amazon worldwide. ACCS and Seller Wallet provide global Amazon sellers a secure and convenient way to receive their revenue from selling on Amazon worldwide.
The ACC Marketing team is looking for a self-motivated and experienced Senior Marketing Analytics Manager. This role is responsible for identifying business opportunity, formulate marketing strategy through data analysis, defining customer segmentation for optimizing marketing, building and managing marketing performance dashboards, developing new metrics and data pipeline for marketing performance tracking, and making critical marketing decisions based on the impact assessments and marketing performance analysis. You will work cross-functionally to generate insights by communicating effectively with stakeholders in different teams and job categories; Product, Content Marketing, Channel Marketing, UX design, Business Intelligence, Sales, Finance, Legal and so on. This requires deep understanding of customers, business, products, levers for success, ability to deliver results, and skills to handle conflicting priorities.
The ideal candidate is a “quarterback” who thrives in a fast-paced environment with strategic thinking and flawless execution. You are energized by the dynamic nature of our business and can work through ambiguity to manage multiple projects at once.
Key job responsibilities
Key job responsibilities
• Formulate customer targeting and segmentation strategy to optimize ACC marketing channels (email marketing, SEM, Paid/non-Paid Ads, Social etc.).
• Lead dive deep to identify business opportunity and formulate marketing strategy.
• Align strategy with stakeholders.
• Implement targeting/segmentation into channel marketing initiatives.
• Analyze qualitative and quantitative data for insights.
• Develop and maintain a roadmap for analysis projects.
• Plan, launch, operate and optimize marketing performance dashboards.
• Make marketing decisions based on data analyses.
• Document plan, marketing performance assessments and test results.
• Drive data analysis operation improvements with automation, standardization and collaboration with stakeholders.
The successful candidate has demonstrated:
• Planned, developed, and executed marketing projects with a focus on the scalability and automation.
• Ability to formulate customer targeting strategy from scratch.
• Ability to measure effectiveness of marketing initiatives and improve iteratively.
• High attention to detail including precise and effective customer communications.
• Proven ability to manage multiple, competing priorities simultaneously.
• Superior influencing skills to deliver cross-functional projects.
• Ability to think strategically and execute methodically.
• Ability to identify global stakeholder needs, align on priorities and implement.
