We're seeking an experienced content strategist to drive strategic product communications and knowledge management across our Ads organization. This role combines editorial excellence, strategic thinking, and cross-functional partnership to ensure our teams stay informed and aligned on product developments and industry trends. The ideal candidate has curiosity about the advertising landscape (both internally and externally) and a deep understanding on the needs of their end customer. This is a highly visible role that requires both strategic thinking and hands-on execution, offering the opportunity to shape how our organization communicates and aligns around product development and innovation.
Key job responsibilities
- Own, execute, and refine the weekly Ads-wide Product Marketing newsletter program. This person will serve as editor-in-chief and be able to autonomously source from internal and external sources to create a compelling newsletter for readers. This person will test and learn on format, design, and content to drive engagement based on voice-of-customer feedback and internal metrics. The newsletter will cover topics such as: Products and ad solutions throughout development stages (Alpha, Beta, GA Launch); Critical resource updates and sales enablement materials (pitch decks, case studies); Industry news and competitive intelligence
- Partner with Business Intelligence to extract product health metrics into digestable newsletter/reporting formats that are shareable with the most senior-levels of the organization.
- Drive Product Marketing internal event communications, including managing how the organization will be represented at internal conferences and all-hands, and developing corresponding materials.
- Collaborate on internal and external-facing product roadmap presentations, working with design partners and stakeholders to develop best-in-class presentation materials to take roadmap to market
