Kindle E-readers are among the bestselling products in the history of Amazon, with a rich legacy for driving customer-focused innovation. Our growth requires leaders who operate both strategically and tactically; think big to drive new opportunities; dive deep in data to uncover customer insights; break down and solve complex problems; and drive operational excellence.
The Kindle Devices team is seeking a customer-obsessed paid marketing expert. You will define and lead the growth paid media strategy, own campaigns end-to-end, and ensure programs are delivering in line with KPIs and business objectives. You will ensure all media efforts are aligned with our other marketing activity, product development and customer journeys, and have a clear plan for future growth. You will work with diverse teams including product, sales, product marketing, analytics, and creative, ensuring a seamless and aligned approach to drive growth. This is a high visibility role, and there will be growth opportunities to shape future strategies and expand your role within the organization.
You will have proven experience owning and growing paid media programs in a previous role from the ground up - including strategy, execution, platform event set up, budget setting and stakeholder management. You will also ideally have experience with complex brands who operate across multiple products, countries and languages.
Key job responsibilities
- Paid media campaign management: manage paid media planning process for audience development campaigns; oversee campaign briefs, channel instrumentation, and reporting.
- External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.
- Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/ref-tags for all campaigns.
- Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution.
- Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Aggregate, clean, and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure post-mortems occur on time.
