Do you have an avid interest in advertising, and learning what works to best communicate with customers? If you are interested in bringing the consumer point-of-view on our advertising to marketers globally, this is a very engaging role.
We are seeking a seasoned market researcher with experience in both qualitative and quantitative methodologies. In this role, you will manage the cross category and cross channel Campaign Ad Tracking and pre-testing tools; You would also design the suite of test modules that are needed to validate and improve results over time, conduct the analysis of the research, and serve as a consultant for users on the marketing, finance, etc. teams.
Your internal stakeholders and your colleagues would see you as a research expert, trust your judgment, and seek your guidance regularly. You also help educate and steer your internal stakeholders to better understand the kinds of business questions they should be answering from this research. You will proactively identify areas that would benefit most from incorporation in the overall suite of advertising testing and tracking tools, and get involved in the broader Amazon research community to learn of other research that can help inform your stakeholders’ decisions beyond ad research.
We are looking for a candidate who communicates data and insights in a clear, concise, and unambiguous manner both verbally and in writing. You will need to articulate complex research issues to non-research partners. It will be important to earn trust by consistently delivering accurate and relevant insights that drive results, and having the enough conviction in your findings to challenge business partner plans and assumptions when needed. In this role, you will need to establish relationships with business partners across regions and proactively address any emerging issues.
You would be an individual with excellent analytical abilities as well as strong business acumen. The successful candidate will be a self-starter, comfortable with ambiguity, with strong attention to detail, vocally self-critical, and with the ability to work in a fast-paced and ever-changing environment. This researcher recognizes that the true measure of the success of the work product is based on the business impact the findings have had.
Key job responsibilities
In this role, you will be responsible for the following:
• Lead design and execution of primary research studies to generate actionable insights and recommendations for stakeholder teams.
• Design interview guides/surveys, run interviews as necessary, analyze data and synthesize the findings.
• Apply sound research and business acumen to help the business not just solve complex questions but help it look around corners.
• Design scalable and nimble mechanisms that help scale research solutions, tools and processes.
• Build and manage relationships with internal stakeholders and external agency partners.
