Do you love solving problems to make the world a better place? Are you ready to focus and apply your marketing expertise for products and programs that positively impact communities around the world?
The Amazon Community Impact team leads philanthropic initiatives focused on education, housing affordability, food security, disaster relief, and support for employees and teams volunteering in our communities. We’re looking for an experienced Marketing Manager to own execution of integrated marketing campaigns, specifically to drive adoption of our philanthropic products and programs.
In this highly-collaborative role, you will be part of a centralized team that supports company-wide and cross-organization community programs. Reporting to the Global Product Marketing Lead, this role will work across global teams to execute tactics for internal and external integrated marketing campaigns and strategies. These responsibilities include, but are not limited to, briefing agencies, monitoring alignment between marketing plans and business objectives, and coordinating creative execution to ensure top-quality delivery. You will work across product delivery, communications, public relations, and leadership teams to continuously improve our approach to showcasing our community initiatives. Drawing on your deep experience in project management and process improvement, you will collaborate cross-functionally to streamline how these stories and proof points are funneled from product teams to communications partners to weave into narrative campaigns.
Key job responsibilities
- Campaign Management: Lead the execution and optimization of integrated multi-channel campaigns, focused on key community impact priorities that are designed to generate engagement and drive adoption. Identify new channel opportunities to diversify and scale marketing efforts. Create and manage campaign documents including briefs, presentations, performance recaps, project trackers, etc.
- Strategic Communications Partnership: Collaborate with key PR and Internal Communications teams to align marketing initiatives with broader corporate storytelling around Amazon's community impact. Partner with stakeholders to identify opportunities for enhanced narrative alignment, provide marketing insights to strengthen communications, and ensure seamless coordination between marketing and communications workstreams while respecting established team responsibilities.
- Content Development & Creative Management: Collaborate with internal teams, external partners, and agencies to source, create and deploy compelling marketing content. Lead end-to-end creative project management for key marketing collateral, coordinating with brand teams and creative agencies to ensure timely delivery of assets.
- Data Analysis: Leverage our data and analytics team to streamline marketing reporting and automation wherever possible, reducing current manual processes for business reporting, evaluate the effectiveness of marketing campaigns, optimize strategies, and provide actionable insights for continuous improvement to achieve marketing objectives.
- Brand Stewardship: Uphold and enhance the Amazon brand through consistent messaging, visuals, and tone across all marketing materials.
A day in the life
During campaign development, you will work collaboratively with key stakeholders and product managers to identify target audiences and formulate the marketing plan. For internal campaigns, you will work closely with teams from internal communications, global volunteering, and external agencies to activate and launch the campaign. For external campaigns, you will work with each campaign’s key stakeholders to understand the overall strategy and identify tasks within the campaign on which to execute, track performance, and report results. All up, you will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as optimizations to implement based on insights garnered from data. Additionally, you will assist in building the team’s relationships with both internal teams and external agencies to achieve objectives and help facilitate the creation of bar raising content. You may spend time evaluating new and emerging channels and making recommendations for how marketing can help teams meet their goals.
