Customer Trust External Relations (CTXR) ensures global thought-leaders, brands, policymakers, regulators, and media understand how Amazon delivers Earth's safest and most trustworthy shopping experience by (1) building, accelerating and strengthening third-party, influential relationships and partnerships all over the world to address customer trust issues, (2) delivering evidence and telling stories that persuasively demonstrate the reality of the customer-obsessed tools our teams build to protect our customers, brands, and selling partners, (3) serving as a “voice of the customer” for product and tech teams, and (4) partnering with key leading brands to not only solve material pain points, but jointly discuss hot topics and share information on industry trends.
As a Senior Marketing Manager, you will play a critical role in driving awareness around these efforts as you support a broad range of programs through the creation of content for Amazon's Trustworthy Shopping site, including: trustworthy shopping, trustworthy reviews, scam prevention, and anti-counterfeiting. You will work with CTXR program leaders, public relations, public policy, executives, and other teams to develop and launch content that ensures external perception is aligned with reality. You will optimize content for SEO and dive deep into data to understand performance, identifying areas for improvement and executing on plans to address them. You will work with teams across Amazon, including science, product, retail, and others to determine what other opportunities there are to tell the story of how Amazon creates a trustworthy shopping experience. This role is analytical and creative in equal measure, with opportunity for impact across the organization.
Key job responsibilities
• Create, own, and deliver the creation of content that increases awareness and improves perception of CTXR programs among target audiences.
• Lead, and guide others as needed, through the end-to-end development of content, including design, copy, positioning, launch, measurement, SEO optimization, and more.
• Define and develop value propositions and messaging frameworks for CTXR's areas of focus.
• Lead the creation of internal processes, including writing and reviewing business documents and project proposals.
• Identify and build contacts of internal and external subject matter experts to help with content strategy and execution.
