Amazon Currency Converter (ACC) is part of Amazon Payment Products, a fast-growing business with new product launches and market-leading features which improve customers' payment experience on Amazon. ACC offers products for buyers (ACCB: Amazon Currency Converter for Buyers) and Sellers (ACCS: Amazon Currency Converter for Sellers, Seller Wallet). ACCB provides global Amazon buyers seamless payment solution for purchases on Amazon worldwide. ACCS and Seller Wallet provide global Amazon sellers a secure and convenient way to receive their revenue from selling on Amazon worldwide.
The ACC Marketing team is looking for a self-motivated and experienced Email Marketing Manager. This role is responsible for end-to-end Email Marketing to drive adoption, retention of our products and features, and to provide beneficial education to help global Amazon sellers to grow their business. As an Email Marketing Manager, you will formulate email marketing strategies, design, implement and launch email campaigns, analyze campaign results, synthesize learnings, make decisions and prioritize future email marketing roadmap using a data-driven approach. You will work cross-functionally to drive email marketing by communicating effectively with stakeholders in different teams and job categories; Product, Content Marketing, UX design, Business Intelligence, Sales, Finance, Legal and so on. This requires deep understanding of customers, business, products, levers for success, ability to deliver results, and skills to handle conflicting priorities.
The ideal candidate is a “quarterback” who thrives in a fast-paced environment with strategic thinking and flawless execution. You are energized by the dynamic nature of our business and can work through ambiguity to manage multiple projects at once.
Key job responsibilities
• Formulate email marketing strategy.
• Align strategy with business leaders.
• Analyze qualitative and quantitative data for insights.
• Develop and maintain a roadmap for email campaigns and A/B testing.
• Create, configure and launch email campaigns using marketing automation tools.
• Refine segmentation of cross-border Amazon seller base.
• Document plan, campaign performances and test results.
• Make contracts with external vendors and give directions.
• Drive email marketing operation improvements with automation, standardization and collaboration with stakeholders.
A day in the life
The successful candidate has demonstrated:
• Planned, developed, and executed email marketing campaigns with a focus on the scalability and automation.
• Ability to formulate email marketing strategy from scratch.
• Ability to measure effectiveness of email marketing and improve iteratively.
• High attention to detail including precise and effective customer communications.
• Proven ability to manage multiple, competing priorities simultaneously.
• Superior influencing skills to deliver cross-functional projects.
• Ability to think strategically and execute methodically.
• Ability to identify global stakeholder needs, align on priorities and implement.
