We are seeking a highly organized and data-driven Lead Operations Manager to support our Sales organization. This role is pivotal in managing, analyzing, and optimizing the lead lifecycle—from initial capture to conversion—ensuring Sales teams are equipped with the right data and tools to drive growth. This role will be responsible for establishing and maintaining data integrity across multiple platforms while optimizing our lead generation and management processes.
Key job responsibilities
Key Responsibilities:
Sales Pipeline & Lead Management:
* Manage the end-to-end lead lifecycle process, including assignment, tracking, and status updates.
* Monitor lead flow across systems (e.g., CRM, marketing automation) to ensure timely follow-up and data integrity.
* Collaborate with Marketing and Sales to align on lead quality definitions and service-level agreements (SLAs).
* Build and maintain lead scoring and routing logic to prioritize high-intent leads.
* Create dashboards and reports to measure lead conversion rates, lead aging, and pipeline attribution.
* Conduct root cause analyses on stalled leads or lead leakage.
* Partner with Sales Enablement to continuously improve lead handoff processes.
* Support data clean-up, deduplication, and enrichment initiatives.
* Provide recommendations for automation opportunities in lead management workflows.
Business Swimlanes Management:
* Own and manage specific sales business swimlanes, ensuring structured execution and alignment with overall sales strategy.
* Drive process improvements across swimlanes to streamline operations and maximize productivity.
* Collaborate with sales leaders to establish KPIs and performance metrics for each swimlanes.
Systems & Tools Management
* Define and implement strategic roadmap for sales enablement tools, including:
* Salesforce
* ZoomInfo
* RingLead
* SMC
* LinkedIn Sales Navigator
* Marketo
* D&B Hoovers
* Configure and optimize these systems to support organizational requirements and lead funnel operations
* Establish automated workflows for data enrichment and maintenance
Training & Leadership
* Drive process improvement and change management – lead and deliver training to adopt and learn lead processes and products
* Collaborate with L&D to document and standardize training materials
* Represent Lead Operations in leadership meetings
* Ensure sales team adherence to consistent lead quality and follow-up processes
