Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
Prime Video is hiring a Program Manager, Marketing to join our team! This role is the Chief of Staff for marketing operations efforts, leading as the main point of contact for all cross-functional team needs (assets, etc.), including strategy, creative, media, owned and operated (O&O), etc. as well as ensuring excellence in total team output. You will be counted on to provide the structure, discipline and momentum to deliver campaigns on target per campaign objectives.
In this role, you are expected to be fiscally conscious but inventively clever at executing campaign efforts in ways that are creatively superb. You are the advocate of campaign process and the predictor of hiccups before they happen. You should be the best dot-connector on the planet, keeping stakeholders regularly in the loop. Seasoned in conflict resolution and inspirers of team collaboration, you are a whole-lifecycle thinker to ensure every angle is covered, as efficiently as possible.
Key job responsibilities
- Oversee overall health of 360° campaign/program management including workback calendars, timeline management, and oversight of cross-functional campaign development
- Align with marketing managers in planning the campaign operating model and in creating oversight of workbacks across disciplines
- Align the strategy, creative, social and media leads/teams towards common objectives and shared timelines, playing the voice of reason when parties are not aligned
- Work collaboratively and proactively with internal teams to assess project requirements and to ensure efficient development and delivery of assets per the marketing plan
- Act as the main point of contact with internal stakeholders
- Obtain necessary approvals and communicate plans to relevant stakeholders
- Ensure the team establishes and maintains appropriate processes and job tracking to keep deliverables on time
- Anticipate and mitigate problems as they arise while ensuring updates on progress, relevant delays and budget implications are communicated to stakeholders
- Invent and simplify processes and the use of system tooling to support efficient collaboration, campaign planning, resource tracking and creative review/approvals
- Author program/campaign playbooks to educate teams on process improvements and workstreams
- Raise the quality bar and foster continual process improvements through routine post mortems and collaborative feedback with cross-functional partners
A day in the life
- Own end to end Prime Video marketing programs including 360 campaigns, holistic media programs, design initiatives, MarTech, owned & operated programs
- Be the main internal point-of-contact throughout a project/program – the cross-functional ops team lead
- Be a key partner to business, marketing, media, and creative strategy teams; the operational arm of the strategy
- Be the voice of the entire team – knowing the needs for all cross-team members and representing them in all meetings/decisions
- Create accountability across the team to ensure milestones are met
