At Amazon, we're working to be the most customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfill and deliver orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small, are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new products and services in the last mile delivery space. We are doing this by building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.
We are seeking a Sr Manager, Marketing for Amazon Flex in the Worldwide Marketing & Communications team. In this role, you will serve as the global marketing leader for Amazon Flex, architecting and overseeing our worldwide marketing vision encompassing brand strategy, creative direction, customer acquisition, conversion, engagement and retention. You will lead a team responsible for setting up strategies, systems, mechanisms, processes and programs that can be used across all locales, to improve how they are able to deliver on regional business goals. This includes owning the global marketing roadmap, advising on country-specific marketing strategies, and orchestrating integrated campaigns that drive business growth while maintaining brand consistency across regions. This highly visible position requires an exceptional leader who can navigate complex stakeholder environments while delivering measurable results. You will manage a team of product marketers and program managers and need to balance short-term tactical execution with long-term strategic planning, using data-driven insights to inform decisions. The ideal candidate will bring proven experience managing and scaling marketing globally, strong analytical capabilities, cross-cultural communication skills, and a track record of building and executing sophisticated go-to-market strategies in fast-paced, ambiguous environments. They will possess exemplary written and oral communications skills and the ability to earn trust with and advise leadership.
Key job responsibilities
- Drive the marketing strategy for Amazon Flex, including brand definition and positioning, customer acquisition, segmentation and targeting, engagement and retention, and marketing related roadmaps.
- Lead and develop a highly effective marketing organization across the customer lifecycle, including branding, lead generation, customer conversion, customer engagement, product and program marketing, creative, and program management.
- Continually experiment and introduce new approaches to marketing that acquire and engage customers in innovative ways.
- Identify, create and build programs aimed at improving and simplifying the customer journey.
- Build scalable and repeatable marketing programs that have broad, but targeted reach. Use lessons learned to create global playbooks, toolkits and processes than enable programs to scale.
- Track, measure, and analyze the performance of marketing campaigns, and report results to marketing and business leadership.
- Manage marketing budget, including allocation and reconciliation.
- Advise and collaborate efficiently and effectively with the regional marketing, communications, learning and MarTech teams to support achieving goals and objectives.
- Partner closely with stakeholders across our product, engineering, business development, PR, legal, public policy, business operations, and creative organizations.
- Coach and developing a team of high-performing product marketing and program specialists.
