Come build the future with us! We are seeking a strategic and customer-obsessed Go-to-Market (GTM) Sr. Product Marketing Manager to support our Multi-Channel Fulfillment (MCF) business. In this role, you will lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for services used by eCommerce sellers to drive growth across multiple sales channels (ecommerce DTC sites, marketplaces, and social shopping sites).
As a B2B Product Marketing Manager, you’ll be responsible for deeply understanding the needs of omnichannel merchants, positioning our fulfillment capabilities to meet those needs, and enabling internal and external stakeholders to deliver consistent, value-driven messaging across all customer touchpoints.
Key job responsibilities
- Lead GTM Strategy for MCF: Own end-to-end GTM planning for product launches, feature rollouts, and integrations to drive merchant adoption and engagement.
- Customer & Market Insights: Conduct qualitative and quantitative research to understand the needs of omnichannel sellers and inform messaging, segmentation, and feature prioritization.
- Messaging & Positioning: Develop clear, compelling product positioning and differentiated messaging that speaks to merchant pain points like fulfillment speed, cost, scalability, and inventory management.
- Sales & Partner Enablement: Equip sales, partner managers, and support teams with the right tools, content, training, and narratives to close deals and support merchants.
- Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, solution briefs, web copy, email sequences, case studies, and video scripts.
- Campaign Support: Align with demand generation to support integrated marketing campaigns across digital, email, events, and partner channels.
- Performance & Optimization: Define KPIs for GTM success (e.g., merchant acquisition, feature adoption, funnel conversion) and adjust strategies based on insights and feedback.
- Cross-Functional Leadership: Partner closely with Product, PR, Sales, Merchant Success, Channel Partnerships, Ops, and Legal to ensure alignment and flawless execution.
A day in the life
- Help shape the future of how sellers fulfill orders across channels.
- Be a part of a high-impact team at the intersection of product, growth, and operations.
- Work on one of the most rapidly growing fulfillment solutions in the eCommerce space.
About the team
Our vision is to make every merchant wildly successful, wherever they sell, using Amazon-powered solutions. Our two biggest solutions are Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF). BwP is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.
For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.
MCF aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers.
