Zappos FBA team is seeking an exceptional Senior Marketing Manager to lead the onsite traffic strategy for Zappos, including managing the Sponsored Ads business. This role requires a unique blend of marketing know-how, consumer psychology, and trend forecasting, ensuring our selection reaches the right customers with the right messaging at the right time.
Our mission is to establish Zappos on Amazon as the premiere destination for premium footwear. This Senior MM will take a highly analytical and experimental approach to onsite and offsite traffic, leveraging all internal and external paid channels to drive high-intent customers into our ecosystem. They will own the intersection of data-driven decision-making and trend-right storytelling, ensuring that marketing initiatives are not only measurable and scalable but also resonate deeply with evolving customer behavior and industry trends.
The ideal candidate is equal parts scientist and storyteller—an expert in performance marketing, algorithm-driven distribution, and creative experimentation. They should have deep experience in analyzing multi-touch attribution, incrementality, and media efficiency while simultaneously being attuned to fashion/footwear, and cultural trends that shape consumer intent. This role requires comfort navigating real-time analytics, testing velocity, and large-scale automation, alongside a strong instinct for building brand equity through content innovation.
Key job responsibilities
- Architect, test, and scale offsite and onsite traffic strategies that integrate data-driven performance marketing with trend-sensitive creative execution.
- Manage, optimize and drive efficiency to the Sponsored Ads business
- Build excellent working relationships with channel teams and brands, incorporating key priorities to their roadmaps.
- Develop and refine methodologies to measure incrementality, attribution, and customer lifetime value across multiple acquisition channels.
- Drive full-funnel media strategies, optimizing paid, affiliate, influencer, and organic content initiatives to balance efficiency with brand impact.
- Collaborate closely with product, engineering, and analytics teams to refine traffic algorithms, machine learning models, and dynamic audience segmentation.
- Build real-time dashboards and automated reporting mechanisms to monitor traffic effectiveness, test results, and creative resonance.
- Stay ahead of fashion, shoes, and digital content trends, ensuring Amazon is at the forefront of consumer engagement.
- Work cross-functionally with creative, editorial, and merchandising teams to turn data insights into compelling, high-converting narratives.
- Lead a culture of experimentation—continuously running A/B and multivariate tests to optimize messaging frameworks, audience targeting, and content formats.
- Influence senior stakeholders and advocate for investment in emerging marketing technologies to enhance traffic acquisition and conversion.
