Outbound Communications is seeking a Program Manager to experiment and optimize the content and creative strategy for Amazon’s Email, Push, SMS and emerging communication channels like WhatsApp. We are responsible for the transmission of messages to all of Amazon's customers and deliver over 350 million messages a day. In close partnership with our Design, Product, and Engineering teams, you will create successful channel and content strategies, execute well-structured experiments, scale successful programs, and optimize performance across categories against clear, and jointly shared, goals.
Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon’s products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will support traffic-driving initiatives that delight our customers with elevated creative and cross-category discovery. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders.
Key job responsibilities
- Support the marketing strategy for innovative programs including compelling and new content channels like SMS and WhatsApp.
- Support existing channels like email and pushto build and optimize campaigns across these channels.
- Define experiments and optimize to drive meaningful insights and recommendations.
- Work across the Amazon internal teams to define the engagement models om requirements and strategy to communicate with customers.
- Work with internal and external technical teams to build and improve the technical systems.
- Define and own goals, including unlocking new business strategies and channels.
- Communicate results regularly with internal stakeholders and teams to iterate on opportunities.
- Track, measure, and report on campaign results, contributing to business reviews regularly.
