As a Product Marketing Manager for Serverless Application Integration, you will have the opportunity to define and drive the marketing and go-to-market strategy for industry leading services such Amazon EventBridge and AWS Step Functions. You will be creating compelling content to help customers understand their use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention.
Key job responsibilities
• Defining our positioning and messaging for enterprise customers who are in the process of deploying workloads on Amazon’s Serverless Application Integration services
• Partner with the service teams, worldwide services organization (WWSO), and product marketers across the organization to identify the most strategic customers to underscore our messaging.
• Work closely with these stakeholders to create & develop compelling audience-specific messages, content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, and sales plays).
• Develop comprehensive marketing programs to increase engagement and service consideration.
• Make an impact on a rapidly growing business.
A day in the life
• Develop and execute on breakthrough product marketing activities that reach our target audiences effectively.
• Find compelling and strategic customers that are deploying production workloads to dive deep into ROI and qualitative proof points.
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to incorporate Amazon Serverless services into global marketing initiatives.
• Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals.
• Continuously measure and optimize product marketing initiatives.
About the team
Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS’ most important and interesting stories to educate customers about what is possible when you build on AWS. The Serverless and Containers PMM team focusses on enabling the next generation of applications with modern computing tooling.
