Advertising at Amazon is a rapidly expanding multi-billion dollar business operating across desktop, mobile, and connected devices. Our reach extends through Amazon's platforms and a vast network of third-party publishers worldwide. Traffic Quality is a crucial component of our business, where we safeguard advertising integrity by identifying and filtering out non-human and invalid traffic. We achieve this through high scale distributed and big data engineering, machine learning and ad forensics.
We are seeking a Principal Product Manager - Technical to lead Traffic Quality initiatives, focusing on protecting the integrity of our advertising ecosystem by detecting invalid traffic. In this role, you will define and execute the strategic vision for our traffic quality products, ensuring we maintain advertiser trust while supporting publisher monetization from valid audiences.
Key job responsibilities
- Own the end-to-end product strategy and roadmap for Traffic Quality solutions, including invalid traffic detection, prevention, and measurement systems.
- Drive technical innovation in fraud detection methodologies, leveraging machine learning, ad forensics and device attestation.
- Lead cross-functional teams to develop and implement sophisticated invalid traffic detection mechanisms.
- Define and oversee product metrics, focusing on both technical precision (eg: false positive rates) and business impact (advertiser trust, ad spend protection).
- Collaborate with engineering teams to define requirements for scalable systems that can process billions of daily transactions.
- Partner with business stakeholders to align technical capabilities with market needs and compliance requirements.
- Drive executive communications and investment decisions through data-driven narratives.
- Mentor product managers and contribute to the broader product management community.
