The Sr. Integrated Marketing Manager leads strategic brand and integrated marketing initiatives, ensuring cohesive, impactful brand and campaign experiences across all marketing channels and touch points, including temporary price reduction (TPR/promotion) campaigns. Responsible for the strategic planning and orchestration of the annual marketing calendar and aligning cross-functional teams to drive consistent messaging and brand initiatives through the year.
Key job responsibilities
* Collaborates with Brand Strategy Team to define and lead the overarching brand strategy that aligns with Ring’s business goals, setting the tone for brand positioning, messaging and identity across channels
* Serves as the strategic partner across Strategy, Sales, Product Marketing, Media & Acquisition, Partnerships and eComm teams to create unified brand experiences that support key business objectives across campaigns
* Leads development of Brand Campaigns and Brand Activations in conjunction with Creative, Production, Media & Acquisition, PR and Partnerships teams
* Runs promotions across channels—retail, a.com and r.com. Includes Tier 1 promotions such as: PDLU/PD, PBDD/Halloween and BFCM/Holiday
* Leads asset tracking for all campaigns, including upstream channel alignment with Media & Acquisition Team through lower funnel asset delivery to channel owners
* Responsible for assessment of campaign performance metrics and creative optimization in partnership with Media & Acquisition Team
* Develops and manages the integrated annual marketing calendar, ensuring all campaigns, partnerships, product launches and promotions are strategically timed and aligned for maximum brand impact and market resonance from retail through customer engagement
* Manages relationships with external vendors as needed, including on-boarding and acting as the day-to-day POC
