Outbound Communications is seeking a Sr. Product Marketing Manager to lead our discovery and inspiration message intent across push and email. This person will own experimenting and optimizing the message, content, and creative strategy for Amazon’s discovery-driving email and push channels.
Outbound Communications is responsible for the transmission of messages to all of Amazon's customers and deliver over 350 million messages a day. In close partnership with our Design, Product, and Engineering teams, you will create successful channel and content go-to-market strategies, execute well-structured experiments, scale successful programs, and optimize performance against clear, and jointly shared, goals. You will be focused on building and implementing a global strategy that is inclusive of cross-category evergreen content, new content formats, and strategic business priorities.
Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon’s products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will own developing a strategy to drive discovery and inspiration across Amazon customers, aimed to test, learn, and scale communications. You will regularly partner with engineering, finance, and analytics teams to not only scale and automate, but to innovate on behalf of our customers. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders.
Key job responsibilities
- Create the marketing strategy for discovery and inspiration message types, scaling and automating successful message types once proven.
- Partner with finance, design, analytics, product, and engineering teams to develop new programs, automating where possible
- Define experiments and optimize to drive meaningful insights and recommendations
- Define and own goals, including unlocking new business strategies and channels
- Communicate results regularly with internal stakeholders and teams to iterate on opportunities
- Present strategy, learnings, and recommendations to senior leadership
- Track, measure, and report on channel results, contributing to business reviews regularly
- Drive thought leadership with regards to Outbound Marketing worldwide.
