At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Audible is seeking a strategic and data-driven senior leader to spearhead global conversion optimization, CRO/testing strategies, and growth initiatives for our subscription business. In this pivotal role, you will play an instrumental part in acquiring new mobile customers and driving sustainable growth.
As a Senior Director, Global Conversion and CRO, you will...
- Develop and execute innovative conversion optimization and experimentation strategies across various channels, including Symphony and other surfaces
- Establish a Center of Excellence dedicated to creating high-performing optimization landing pages, employing Conversion Rate Optimization (CRO) and Multivariate Testing (MVT) methodologies
- Collaborate closely with the paid media team to devise and implement efficient acquisition flows, ensuring a seamless transition from initial engagement to conversion
- Partner with the product team, contributing insights and expertise to introduce new features specifically designed to drive conversions and enhance the user journey
- Foster cross-functional partnerships to align product development with the overarching goal of optimizing the conversion landscape and maximizing growth opportunities
- Measure, analyze, and optimize the performance of conversion pages and surfaces, leveraging data-driven decision-making to drive continuous improvement
- Lead the development and execution of innovative marketing programs that generate tangible results and drive acquisitions
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
