In this position, you'll work at the intersection of sales, marketing, and customer and partner engagement, contributing to pipeline generation across multiple sales segments. You'll collaborate with Marketing, Specialty Sales and Services, Business Development, AWS Partners, and AWS Sales Leadership to execute and refine customer engagement strategies.
Key job responsibilities
About the Role:
At AWS, we're seeking a driven professional to join us as a Cloud Sales Center (CSC) Campaign Manager within our Customer Acquisition organization. This role is ideal for someone who is ready to take on increased responsibility and make a significant impact on our business growth.
In this position, you'll work at the intersection of sales, marketing, and customer and partner engagement, contributing to pipeline generation across multiple sales segments. You'll collaborate with Marketing, Specialty Sales and Services, Business Development, AWS Partners, and AWS Sales Leadership to execute and refine customer engagement strategies.
Impact and Scope:
• Contribute to pipeline generation through well-executed campaign strategies
• Support AWS's market presence in NAMER across various customer segments
• Manage relationships with partners of medium complexity
• Deliver independently while seeking guidance from leadership on strategic matters
• Participate in the development and refinement of adoption and migration strategies
Key Responsibilities:
• Work backwards from AWS Geo and Service pipeline goals to build campaign prioritization with service-level offers, messaging, and go-to-market execution
o Clarify requirements, customer needs, and priorities to develop effective campaign strategies
o Develop detailed campaign project plans, which include: campaign goals, messaging, calls to action, marketing distribution channels, and campaign schedules
o Analyze customer data and feedback to support cross-sell/upsell strategies
o Obsess over our end customer’s AWS experience and design campaigns on their behalf
o Identify patterns to improve technical and business solutions within the CSC
• Collaborate with senior/Executive AWS sales leaders to align strategic pipeline generation campaigns with business goals
o Oversee creation and launch of sales and marketing content focused on prospecting
o Model input and output-based goals and measure campaign effectiveness
o Orchestrate cross-functional activities across Sales, Partner teams, and executive stakeholders
• Build relationships with key AWS partner executives to align pipeline generation campaigns, leveraging their service offerings, resources and/or market strategies
o Develop and execute partner co-sell programming to accelerate incremental pipeline through targeted campaigns (live and virtual)
o Design and implement partner playbooks defining roles, responsibilities, and success metrics
o Assist in developing targeted prospecting campaigns with partners to identify new opportunities and/or progress opportunities through the sales funnel, improving Pipeline Revenue Realization (PRR)
o Provide feedback to AWS sales leadership on partner strategy and opportunities to optimize
• Support customer-facing sales engagement at live and virtual events, or via direct campaign execution. Could include running prospecting calls, discovery meetings, or supporting CARs and partners to progress opportunities
• Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion, pipeline, and revenue generation
• Advise and spearhead technology and tool adoption plans, in support of pipeline and revenue generation
• Drive timely decisions and clear blockers, escalating issues appropriately
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
