Are you passionate about solving complex marketing measurement challenges at one of the largest advertisers in the world? Do you want to define the future of marketing efficiency measurement across a global enterprise and directly influence executive-level investment decisions? In this role, you will evolve the framework used for evaluating marketing efficiency, ensuring that Amazon’s marketing investments are evaluated consistently and comparably across the entire company. Working with scientists, engineers, and business leaders, you will define its long-term vision, build tools that enable better measurement, and support partner teams as they build marketing science models. This role combines enterprise-wide strategic vision with tangible product development, giving you unique visibility and the opportunity to work with senior leaders across every part of Amazon. This role is a great fit for a product manager with a background in economics or data science.
The heart of this role involves working with organizations across the company, from central science and finance teams to marketing leaders from each business. You'll influence how marketing effectiveness is reported to senior leadership, ensuring that decisions about marketing investments are made with the highest level of scientific rigor.
The ideal candidate will have experience in marketing measurement, product management for technical/science products, and the ability to influence a diverse set of stakeholders across a large organization. You should be comfortable working with ambiguity, able to translate between business and technical stakeholders, and passionate about raising the bar on marketing science.
Key job responsibilities
* Product Vision and Strategy: Own the marketing measurement standards framework as a product, including defining its long-term vision, implementation roadmap, and certification criteria that continually raises the scientific bar.
* Tool Development: Define requirements, work with scientists to prototype, and collaborate with engineers to build production-quality tools that enable better marketing measurement across the organization.
* Cross-Organizational Influence: Propose roadmaps and get buy-in during operational planning and business reviews, securing scientific and engineering resources from measurement teams across the company who will partner with you to build tools and update measurement guidance.
* Standards Evolution: Work with scientists to update model standards annually, incorporating the latest advances in measurement science. Lead the high-stakes certification process, finding ways to streamline it while maintaining its rigorous standards.
* Executive Reporting: Own how marketing efficiency metrics are reported to senior leadership, working backward from the decisions they make based on these metrics. Identify and advocate for improvements in how these numbers are communicated.
A day in the life
As a Senior Product Manager in our team, you will:
* Partner with science teams to evaluate measurement approaches and identify opportunities for improvement.
* Collaborate with finance teams to enhance how marketing performance is reported to executives.
* Work with engineering teams to build standardized tools that enable consistent measurement.
* Meet with business leaders to understand their measurement challenges and advocate for solutions.
* Analyze experimental evidence that challenges conventional marketing measurement approaches.
* Develop frameworks that balance scientific rigor with practical business application.
