Employer: Amazon.com Services LLC
Position: Functional Marketing II
Location: Santa Clara, CA
Multiple Positions Available:
1. Responsible for the full life cycle experience for MCF (Multi-Channel Fulfillment) customers on the email channel, including building the strategy, implementing the roadmap, and managing multiple email campaigns.
2. Work closely with content, product marketing, and business teams to improve seller experience and empower business metrics.
3. Own overall customer experience and engagement through email and optimize based on sellers insights and analysis.
4. Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral re-targeting.
5. Create and manage monthly email content calendar for MCF business.
6. Proactively monitor, track, and analyze campaign performance.
7. Develop high-impact A/B testing to improve email performance and continually improve performance.
8. Collaborate with marketing and business stakeholders to deliver key business goals through email (including generating sales qualified leads, launching new customers and increasing program adoption).
