The North America Stores Onsite Marketing team is seeking a Product Marketing Manager who will work to launch new strategic and cross category businesses, by developing channel strategies, testing and scaling successful CX marketing strategies for homepage and other high-traffic channels with a focus on always-on Amazon Haul. Amazon Haul is new dedicated store where customers can shop exclusively very low-priced (e.g. 79% of selection<$10, and 100% of selection <$20), generic-brand fashion, home, beauty, and more selection, sourced and fulfilled directly from low-cost manufacturers. This “store within a store” experience looks and feels and very feel different from the core Amazon CX and will be replete with engaging imagery, unparalleled prices and innovative basket building tools. This is a new product that requires rapid experimentation to establish durable learnings.
The ideal candidate is a strong product marketer and project manager who is customer-obsessed, data-driven, detail-oriented and comfortable with ambiguity. They will develop campaigns and strategy independently and see them through to execution while partnering closely with teams across marketing, creative, product and engineering.
The Product Marketing Manager will leverage experimentation and performance data to develop new and optimize existing onsite channel marketing strategies, best practices and playbooks that help customers discover and engage with new, popular and relevant products across all retail categories. They will own strategies and campaign execution end-to-end; planning, asset development, targeting and segmentation, personalization, measurement, optimization and reporting.
Key job responsibilities
* Own Amazon Haul’s presence in high-traffic, high-visibility ingresses on Amazon
* Work closely with product and tech teams to test and implement new features and experiments
* Own and execute marketing-led experimentation; test, optimize, scale, and automate successful traffic-driving strategies
* Track KPIs and progress to goals to measure the success of CX, campaigns, experimentation, and new initiatives
* Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
* Actively investigate and suggest new ways to help customers discover products on Amazon
* Manage and report on project status and results
