Amazon's Digital Devices and Content ecosystem encompasses Kindle e-readers, Fire tablets, and Kids+ subscription service, providing millions of customers with innovative ways to read, learn, and engage with digital content. Since Kindle's launch in 2007, the portfolio has expanded to include feature-rich tablets and a comprehensive kids' entertainment platform, offering books, games, videos, apps, and educational content. This ecosystem is supported by advanced features like Whispersync technology, parental controls, and subscription services including Kindle Unlimited and Kids+, making digital content more accessible and enjoyable for customers of all ages.
As the Senior Manager of Outbound Marketing, you'll lead strategic marketing initiatives across Kindle, Tablet, and Kids+ product lines, focusing on driving growth through digital advertising, creative campaigns, and lifecycle marketing programs. You'll develop and execute data-driven strategies to optimize customer acquisition, engagement, and retention across the portfolio. This role requires expertise in digital marketing, creative development, and customer lifecycle management to create compelling campaigns that resonate with diverse audience segments.
Key job responsibilities
- Lead end-to-end B2C marketing strategies across paid media, creative, and lifecycle marketing to drive brand awareness and business growth for Kindle, Tablet, and Kids+ product lines
- Develop and execute integrated multi-channel campaigns spanning digital advertising, social media, email, and traditional media channels to reach and engage target consumers
- Design and optimize media plans across channels (paid search, programmatic, social, video, display) to maximize reach, engagement, and ROAS
- Build and execute customer lifecycle programs through email marketing and CRM initiatives to drive engagement and retention
- Lead audience strategy and segmentation, ensuring marketing messages resonate with different consumer segments across the product portfolio
- Manage relationships with creative partners, and internal stakeholders to deliver cohesive marketing programs
- Drive innovation in marketing approaches through continuous testing of new channels, formats, and messaging strategies
- Establish measurement frameworks and KPIs to track brand health, marketing effectiveness, and business impact
- Lead quarterly and annual planning processes, including budget allocation and goal setting across marketing channels
- Build and develop a team of marketing professionals focused on driving growth through creative excellence and data-driven decision making
