Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
Salary Range:
$126,000.00 - $164,000.00
What’s the role?
Etsy is seeking a Senior Producer to build bold, audience-first social content that brings the brand to life in meaningful ways. In this role, you’ll drive creative development of paid social content across multiple platforms and global markets, blending data, storytelling and cultural insight to craft content that resonates.
Reporting to the Director of Paid Social Content, you’ll bring creative instincts and platform fluency to deliver compelling static and video assets that perform. You'll help unlock what connects with buyer audiences—optimizing content to move the needle at every stage of the funnel. You’ll work closely with Paid Social, Brand Strategy and our in-house video team to deliver content that’s both engaging and effective.
The ideal candidate is both a creative strategist and executional pro, with deep paid social expertise, production experience and a proven track record of delivering content that drives impact.
This is a full-time position reporting to the Director, Paid Social Content. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies
here.
What does the day-to-day look like?
Lead end-to-end creative development of paid social content—including static and video assets—tailored to specific platforms and audiences.
Develop creative strategies and content formats that align with full-funnel marketing objectives and platform best practices.
Supervise and mentor a growing team of creative freelancers, including designers and copywriters.
Review creative pitches and deliverables - from concepting to post-production, offering clear and actionable feedback while upholding high creative standards.
Manage platform-specific programming calendars to ensure we’re meeting strategic objectives and consistently delivering on campaign deadlines.
Partner with Brand Strategy, Merchandising and performance media leads to understand campaign objectives and translate them into compelling creative strategies.
Continuously test and iterate on creative approaches and formats to improve performance.
Surface new creative tactics and opportunities, informed by cultural and platform trends and competitive insights.
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
Qualities that will help you thrive in this role :
8+ years of experience producing digital and social media content, with a strong understanding of paid social advertising. Prior experience at a creative or media agency is preferred.
Deep knowledge of the social media landscape: you’re immersed in social content trends with a pulse on cultural conversations.
A consistent track record of managing creative development for social advertising campaigns across multiple platforms.
Experience managing freelance creative talent.
Deep understanding of platform-specific creative best practices and paid formats, particularly for Meta, Pinterest, YouTube and emerging social channels.
Fluency in paid measurement and familiarity with creative testing methodologies.
Ability to balance creative vision and storytelling with performance marketing objectives.
Exceptional time management and project management skills, with the ability to juggle multiple projects simultaneously under tight deadlines.
Clear communication - you enjoy collaborating cross-functionally and build strong working relationships with peers and partners.
A passion for supporting small businesses, creativity and craftsmanship.
Additional Information
What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.
