Would you enjoy making a difference to our customers' experience?
Are you passionate about leveraging data to effect change?
Join our world-class Digital Marketing team
We're looking for a data-driven, detail-oriented Marketing Program Specialist to support and strategize on our global paid search campaigns across various platforms. This is a high-visibility role in the Global Digital Marketing Team, perfect for someone with hands-on paid search experience and who is ready to take their career to the next level.
Have an impact across the entire organization
You'll be responsible for supporting and optimizing search campaigns that drive Brand Awareness and measurable pipeline growth for our security and cloud businesses. From Google Ads to Bing to Youtube, you'll lead initiatives to drive performance, improve conversion rates, and support integrated go-to-market strategies in close partnership with demand generation, content, and analytics teams.
As a Marketing Program Specialist, you will be responsible for:
- Supporting Marketing Program Manager with planning, executing, and optimizing paid search campaigns across Google Ads, Bing, and other paid media platforms to drive qualified B2B leads
- Collaborating with External Agency and Platform account teams supporting paid search and social
- Supporting global digital strategies focused on Account-Based Marketing (ABM) targeting key accounts and driving pipeline growth
- Supporting keyword strategy management, ad copywriting, bidding tactics, A/B testing, and landing page optimization
- Partnering with internal cross-functional teams (Growth, Field, Sales, SEO, Creative, Content, etc.) to align marketing initiatives with broader business goals
- Monitoring performance metrics (CTR, CPC, CPL, ROAS, etc.) and deliver actionable insights with clear recommendations
- Reporting on campaign performance using platforms like Google Analytics, Adobe Analytics, Looker Studio, or similar tools
- Staying up to date on search engine algorithms, privacy regulations, and B2B digital marketing trends
Do what you love
To be successful in this role you will:
- Have 2 years of relevant experience managing and executing paid search campaigns, with a track record in B2B tech or agency environment and a Bachelor's degree or its equivalent
- Have familiarity with Google Ads, Bing/Microsoft Ads, and Youtube
- Have experience with tools such as Adobe Analytics, Google Analytics (GA4), Search Ads 360, Similarweb, or similar SEM platforms
- Have an understanding of B2B marketing funnels and lead generation tactics
- Have analytical skills with the ability to translate data into performance optimization strategies
- Have attention to detail, organizational skills, and the ability to manage multiple projects simultaneously
- Have knowledge of display, retargeting, or paid social campaigns as part of a broader SEM strategy
- Have experience working cross-functionally with marketing and sales teams
- Have a curious mindset and eagerness to learn- continually exploring new marketing trends, tools, and tactics
- Demonstrate support to the team by conducting competitive research and summarizing key findings to inform campaign planning and messaging
Work in a way that works for you
FlexBase, Akamai's Global Flexible Working Program, is based on the principles that are helping us create the best workplace in the world. When our colleagues said that flexible working was important to them, we listened. We also know flexible working is important to many of the incredible people considering joining Akamai. FlexBase, gives 95% of employees the choice to work from their home, their office, or both (in the country advertised). This permanent workplace flexibility program is consistent and fair globally, to help us find incredible talent, virtually anywhere. We are happy to discuss working options for this role and encourage you to speak with your recruiter in more detail when you apply.
We power and protect life online, by solving the toughest challenges, together.
At Akamai, we're curious, innovative, collaborative and tenacious. We celebrate diversity of thought and we hold an unwavering belief that we can make a meaningful difference. Our teams use their global perspectives to put customers at the forefront of everything they do, so if you are people-centric, you'll thrive here.
About us
Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences helping billions of people live, work, and play every day. With the world's most distributed compute platform from cloud to edge we make it easy for customers to develop and run applications, while we keep experiences closer to users and threats farther away.
