As Amazon’s Global Live Sports portfolio continues to grow, our team is looking for a seasoned advertising and sponsorship GTM to serve as a Global Live Sports Sponsorship GTM responsible for driving advertising revenue through the creation of marketing value surrounding Global Live Sports properties at Amazon. The Global Live Sports Sponsorship GTM specialist will report directly to Head of Live Sports Brand Partnerships, within larger Live Sports Sales team. The specialist will work with International and Domestic Amazon Ads sales teams, League partners, Prime Video Production, Programming and Video Ads Product Team to define integration and sponsorship monetization opportunities across Live Sports properties such as NBA, WNBA, Liga MX, UCL, Copa do Brasil and more. They will partner with internal teams to develop go-to-market (GTM) strategies and ultimately ensure Amazon’s Live Sports sponsorship offering meets the needs of our Advertising customers.
Key job responsibilities
Key job responsibilities
• Contribute to development of Global Live Sports’ sponsorship offerings, alongside Sales, Product, Content, Business, Finance and Creative Strategist teams.
• Help drive international sales efforts and communication across regions to drive revenue and sponsorship packaging.
• Annually prepare GTM narratives and inputs for sales strategy sessions.
• Translate sports rights into sellable sponsorship packages
• Serve as center of excellence on specific league matters related to Ad Policy, Programming and Compliance.
• Manage relationships with league/s and specific sport production teams, serving as portal for sport-specific sponsorship monetization.
• Partner to support think big ideation, asset creation and packaging for sport property
• Manage sponsorship inventory tracking and documentation for live event executions, ensuring flawless execution and partnership with Live Sports Production team/s.
• Drive adoption of Prime Video’s sponsorship offerings, including revenue goals, product adoption, advertiser maturity advancement, renewals, etc.
• Aggregate Voice of Customer (VOC) sand partner with programming, production and product teams to drive sponsorship solutions by sport, to deliver upon customer needs while driving growth for Amazon.
• Produce stack-ranked set of sales priorities and influence requirements, roadmap decisions and trade-offs.
• Serve as centralized lead on International and Domestic partnership .
