Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.
We are seeking a Social Media marketing leader to build Project Kuiper's global social media presence from the ground up. This is a unique opportunity to establish the social voice and digital community for a bold new brand with a big mission. You will develop and execute the social media strategy for one of Amazon's most ambitious initiatives, working with global and cross-functional colleagues to build a world-class social program that creates meaningful connections with diverse audiences of millions worldwide.
Key job responsibilities
- Develop and execute comprehensive social media strategies across all relevant areas, growing audience and engagement and establishing Project Kuiper as a leading social media presence.
- Build an agency support team of social media experts to deliver world-class content and community management.
- Create and manage relationships with relevant influential voices to amplify Kuiper's mission.
- Design and implement paid boosting programs to drive audience growth, awareness and engagement.
- Establish measurement frameworks and KPIs to track performance.
- Monitor business metrics and regularly report on performance up to VP level, adjusting strategies based on data-driven insights.
- Collaborate with cross-functional teams including PR, Brand Marketing, and Product to ensure consistent messaging and maximize impact.
- Drive innovative approaches to social storytelling that bring Project Kuiper's mission and technology to life.
Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
A day in the life
This is a highly visible role that will shape how Project Kuiper connects with audiences globally. You will own strategy development, lead team planning and execution, engage with senior stakeholders, and end-to-end own Kuiper's social presence. You'll work in a fast-paced environment where you'll need to balance strategic thinking with hands-on execution, while building and managing a support team to deliver exceptional social media programs at scale.
