Employer: Amazon.com Services LLC
Position: General MKTG II (multiple positions available)
Location: Bellevue, WA
Multiple Positions Available:
1. Work at the strategic level to champion bold and creative ideas, and at a tactical level to ensure execution excellence of plans.
2. Collaborate with worldwide marketing teams and other internal stakeholders to create the best cross-channel strategies and digital experiences aimed at driving awareness of various products and creation of an innovative, best-in-class, cross-channel experience to drive ongoing customer engagement.
3. Champion best practices in driving engagement for Amazon Flex delivery partners, and make recommendations regarding how to most effectively engage and retain delivery partners, and support localization of campaigns for international geographies.
4. Design and deliver automated engagement and retention nurturing campaign via Adobe Marketo, in order to monthly active users and the number of working delivery partners.
5. Build, test and optimize delivery partner engagement and retention programs in Adobe Marketo; Make continuous campaign improvements based on performance, trends, insights.
6. Collaborate with multiple stakeholders, leverage rewards, promotions, and offers to implement the targeted campaign based on audience segmentation
7. Provide campaign performance analysis and reporting, and communicate and implement timely optimizations to drive results.
8. Maintain the day-to-day management and optimization of engagement and retention campaigns, including the development, QA, deployment and reporting in Adobe Marketo. Work in conjunction with other internal business teams to: continually optimize campaigns and events; identify business-critical opportunities that will increase the adoption of products and services; and gauge the satisfaction of services.
9. Establish and maintain scalable processes, and develop and manage the maintenance of playbooks and assets
10. Responsible for collecting and analyzing cross channel metrics and performance to derive insights and recommend strategies for customer acquisition and retention.
