Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
About Lingo
Lingo is Abbott’s first over-the-counter continuous glucose monitor (CGM) brand—built to help people understand their bodies and make smarter choices through real-time insights. We’re creating a new consumer health category, empowering people to “get to know their glucose” and connect everyday habits with how they feel. At Lingo, you’ll be part of a fast-growing brand backed by Abbott’s global innovation and scale. You’ll help shape a new category in consumer health—and redefine how people understand their bodies.
The Position
We’re looking for a world-class Creative Director to lead the internal creative team at Lingo and help define what a next-generation health brand can be. This role will shape the creative vision, elevate storytelling, and deliver breakthrough ideas that drive both brand love and business growth.
As Creative Director, you’ll oversee all creative across Lingo’s 360° ecosystem—spanning brand, digital, social, retail, influencer, partnerships, and campaign work. Reporting directly to the CMO, you’ll lead a growing internal creative team and collaborate closely with external agencies, production partners, and cross-functional teams across marketing, product, and global markets.
You’ll balance creative excellence with operational discipline, helping the brand scale efficiently without losing soul. You’ll be both a hands-on creator and a strategic leader, capable of inspiring teams to produce bold, insight-driven, and emotionally resonant work—while being a thoughtful steward of resources and always looking for scrappy, high-impact ways to bring ideas to life.
Who You Are
- A visionary storyteller who can turn complex ideas into simple, powerful creative platforms.
- A hybrid thinker who blends conceptual creativity with strategic discipline and operational focus.
- A resourceful maker who believes constraints fuel creativity—able to deliver breakthrough work with agility, ingenuity, and efficiency.
- A proven leader who inspires teams and pushes for creative excellence, while knowing how to navigate a matrixed organization.
- Comfortable operating between big-idea brand work and fast-moving digital content.
- Passionate about health, technology, and creating impact in people’s lives.
What You'll Do
- Creative Leadership: Define and drive the overarching creative vision for the Lingo brand—establishing a distinct, modern, and category-defining brand voice and visual identity.
- Creative Development and Campaigns: Lead the concepting and execution of compelling assets and campaigns that support both paid, owned, and earned channels—including TV, digital, social, retail, email, and partnerships.
- Internal Team Leadership: Lead, inspire, and grow Lingo’s in-house creative team (designers, writers, producers, content creators). Foster a culture of excellence, collaboration, and accountability.
- Resource Stewardship: Manage creative budgets and resources responsibly—finding smart, efficient ways to maximize impact. Know when to go big and when to get scrappy.
- Agency & Partner Management: Guide external creative and production agencies, ensuring best-in-class creative output and brand consistency across all touchpoints.
- Cross-Functional Collaboration: Partner closely with Marketing teams across Brand, Performance, PMM, and Insights, as well as cross-functional teams including Product, Medical Affairs, and Regulatory to translate strategic insights into compelling creative that drives measurable results.
- Operational Rigor: Establish efficient creative workflows, review processes, and feedback systems that enable quality and speed at scale.
- Creative Guardian: Ensure every piece of creative work—no matter the channel—reflects Lingo’s mission, emotional resonance, and commitment to helping people live better through understanding their bodies.
Minimum Requirements
- 10+ years of experience in brand or creative leadership (agency or in-house), ideally in consumer health, wellness, tech, or lifestyle brands.
- Strong portfolio showcasing integrated creative campaigns that build brands and drive measurable results.
- Experience leading and mentoring multidisciplinary creative teams.
- Expertise in managing external creative partners and production.
- Proven ability to collaborate cross-functionally and influence senior stakeholders.
- Exceptional verbal and visual storytelling skills.
The base pay for this position is
$169,300.00 – $338,700.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
LNGO Lingo
LOCATION:
United States > Alameda : 2901 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 10 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf