ABOUT READING HORIZONS
At Reading Horizons, we are on a mission to eradicate illiteracy because we believe literacy is opportunity. We provide educators with a proven, simple instructional method powered by our tech-enabled solution to teach students how to read. We aim to make a measurable impact in K-12 schools and serve 8 million students by 2032.
If you're passionate about making a difference and want to work for a purpose-driven organization, Reading Horizons might be the perfect place. We live and breathe our core values: make an impact, put people first, and show up as a supportive partner. We are committed to creating a collaborative workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. We believe a diverse and inclusive workforce leads to better decision-making and fuels our growth and impact.
Summary/objective
The primary focus of an Account Executive (AE) is to achieve a sales quota within a defined territory. The Account Executive will be responsible to build a territory by prospecting (dials, email, social media, etc.) into districts and leveraging relationships with existing customers to cross-sell, up-sell, and renew business.
We are currently only screening applicants who live in the state of California for this role.
Essential functions
- Lead the process of getting Reading Horizons added to the approved vendor list under AB 1454.
- Build strong relationships with decision-makers at the California Department of Education, county offices of education, and K–12 school districts.
- Educate stakeholders on how Reading Horizons aligns with state priorities, reading intervention mandates, and AB 1454 requirements.
- Identify and close district opportunities once vendor status is secured.
- Represent the company at California education conferences, events, and stakeholder meetings.
- Work cross-functionally with internal sales, marketing, and legal/compliance teams.
- Set up a territory plan with your manager and work the plan all year to exceed quota.
- Set up a list of potential prospects, divided by zones and work to get demos scheduled for prospects
- Coordinate with an Education Specialist and Sales Development Rep to set up appointments, product demonstrations, and seminars throughout the territory.
- Establish and maintain communication with potential, returning, and continuing customers via email, phone, and on-site visits
- Plan, develop, and conduct on-site events and virtual demonstrations.
- Write quotes and build a pipeline to exceed quota.
- Assist our Customer Success with the implementation of our products and services after the sale has been completed
- Follow up with clients regularly to ensure needs are being met and identify opportunities.
- Illustrate the value of products and services to create growth opportunities; compile and analyze data to identify trends
- Participate in brainstorming, office activities, staff meetings, and client meetings, researching and assisting with program development for existing clients and new prospects
- Ultimately responsible for meeting and exceeding quota in your territory
Other duties
Duties, responsibilities and activities may change at any time with or without notice.
Competencies
- Excellent problem-solving skills
- Experience maintaining a business/travel expense account
- Some overnight travel will be required

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