Amazon's Creator Services leads creator programs that span media, commerce, and culture. The Creator Services team includes Creator Partnerships, creator content studio Wondery, and physical production facilities Studio126. We connect creators and Amazon's diverse businesses, helping bring big ideas to life across Wondery, Amazon Music, Twitch, Audible, Amazon Games, and beyond. Join us in making Amazon the home for creators.
We're seeking a data-driven Senior Digital Content Growth Manager to lead audience development for our creator-led podcasts and digital content series. In this role, you'll serve as the bridge between external distribution platforms and our content optimization efforts, translating platform insights into actionable strategies and tactics that drive measurable audience growth for our creator partners.
Key job responsibilities
Platform Analytics & Insights
- Monitor and analyze performance data across YouTube, Meta, TikTok, and other key distribution platforms to identify trends, opportunities, and optimization levers
- Develop deep expertise in platform algorithms, recommendation systems, and content discovery mechanisms
- Create regular reporting frameworks that translate complex platform metrics into actionable insights for content creators and cross-functional stakeholders
- Stay ahead of platform updates, algorithm changes, and emerging best practices across the digital content ecosystem
Algorithm Optimization & Audience Development
- Design and execute testing strategies to optimize content performance within platform algorithms (titles, thumbnails, metadata, posting cadence, content structure)
- Partner with content creators and production teams to implement data-backed recommendations that improve discoverability and engagement
- Create distribution strategies for engaging short-form video tailored to each digital platform's unique format and audience preference
- Develop playbooks and frameworks that codify successful optimization tactics for scale across multiple shows
- Set and track KPIs for audience growth, engagement, and retention across platforms
Cross-Functional Collaboration
- Work closely with A-list content creators, producers, and editorial teams to balance creative vision with platform optimization strategies
- Partner with analytics teams to build custom dashboards and reporting tools that surface critical insights
- Collaborate with partner and channel managers to create integrated distribution strategies
- Present findings and recommendations to senior leadership with clear business impact
Strategic Planning
- Develop quarterly and annual audience development roadmaps aligned with business objectives
- Identify new platform opportunities and distribution channels for content expansion
- Build competitive intelligence frameworks to benchmark performance and identify market gaps
- Contribute to content strategy decisions with platform-informed perspectives
