Amazon MGM Studios is seeking a seasoned Senior Lead, Theatrical Marketing to lead and drive innovative, high-impact marketing campaigns for our theatrical releases within the US market. This role requires a proven leader who can operate with autonomy, set strategic direction across multiple priority titles, and consistently deliver best-in-class, culturally attuned campaigns that maximize audience engagement and box office performance at high velocity and scale.
Key job responsibilities
Strategic Leadership & Ownership
• Drive the development of title level positioning and overarching campaign strategy for multiple high-profile theatrical releases a year. Drive long term, slate level planning to identify strategic roadmap for title specific campaigns.
• Lead internal cross-functional meetings and brainstorms to develop the full go-to-market campaign across all channels to think big and develop exciting, unique marketing campaigns that break through culture and drive box office success.
• Drive innovation and focus in audience engagement, campaign approaches and break-through ideas. Champion creative excellence and innovative problem-solving across the organization.
• Provide strong, clear communication and organization across all internal and external stakeholders across fast moving initiatives. Drive organizational alignment on campaign priorities and resource allocation.
• Develop and facilitate impressive campaign presentations for both internal and external stakeholders
Cross-Functional Leadership & Influence
• Lead and influence senior stakeholders across creative, media, publicity, partnerships, and distribution to ensure unified, high-caliber campaign execution.
• Operate as a central hub for campaign leadership, managing competing priorities while maintaining exceptional attention to detail and quality.
• Develop and deliver compelling, executive-level presentations that clearly articulate strategy, creative direction, and performance expectations.
Innovation & Audience Leadership
• Champion forward-thinking campaign strategies that reflect evolving audience behaviors, cultural signals, and emerging entertainment trends.
• Translate deep audience and cultural insights into campaigns that resonate broadly while connecting authentically with distinct audience segments.
• Continuously raise the bar on how the studio engages audiences, driving new approaches that unlock incremental reach and impact.
