This role is the strategic architect of how Ring&Blink comes to life in offline retail combining channel marketing management for current and new retail partners with the ability to build scalable visual merchandising playbooks and marketing programs, leverage AI to drive speed and efficiency, and measure the performance impact of in-store programs. The ideal candidate is a creative visionary who moves fast, communicates with clarity, and builds mechanisms that scale while Working in a cross-functional team environment, you are looked to as the expert for Ring&Blink channel marketing across GTM, categories, retailers, and creative. This role is focused on North America with global collaboration.
Key job responsibilities
Strategic Marketing Vision for VIP Elite Accounts & New Business Opportunities
• Define and own the long-term offline marketing vision for Ring&Blink across VIP Elite retail partners and new business opportunities, developing strategies and customer experiences for existing and new-to-world products that inform, engage, and drive early adoption
• Serve as the strategic thought-leader across product marketing, product management, sales, and design — determining messaging priorities for the offline environment and developing overarching communication campaign themes in partnership with Channel Marketing and Field Sales
• Influence channel alignment and surface actionable insights that improve the customer experience across touchpoints, ensuring a cohesive and elevated brand presence that drives consideration and conversion at retail
Visual Merchandising Playbooks & Scalable Systems
• Build and own visual merchandising playbooks that define fixture strategy, messaging frameworks, visual consistency, and scalable deployment standards for Ring&Blink go-to-market — leading fixture design and development initiatives that optimize product presentation, enhance shoppability, and create compelling customer experiences reflected across all accounts
• Drive fixture RFP processes and scalable display solutions aligned with marketing objectives, customer insights, and product positioning — including Tier 2 and New Business programs that map to customer journeys and retail environments, while partnering with North America vendors to deliver with craftsmanship, quality, and consistency
• Oversee demo unit demand and timing within the project schedule, ensuring merchandising assets and interactive experiences are delivered on time and aligned to launch milestones
Strategic Initiatives & AI-Powered Mechanisms
• Develop and manage strategic initiatives that impact all retailers, building mechanisms that drive consistency, operational excellence, and scalability across the offline channel
• Build AI-automated systems and solutions for project tracking, fixture production scheduling, data analysis, trend identification, and predictive insights that inform strategic decision-making and accelerate time-to-market
• Champion AI adoption and process automation across the team — designing and deploying process improvement initiatives that reduce manual workload, optimize resource allocation, and building tools and training programs to enhance team capabilities
Performance Measurement & Business Impact
• Build performance mechanisms to measure the impact of in-store programs, tying fixture and merchandising performance to business outcomes — including customer engagement, product interaction, consideration, and conversion
• Measure in-store CX performance through qualitative and quantitative research utilizing AI-powered analytics tools, defining initiative metrics and creating CX experiments that, if successful, can be scaled for future offline experiences
• Regularly review and communicate key results, insights, and storytelling opportunities to peers and leadership, ensuring data-driven visibility into program effectiveness and ROI
Cross-Functional Leadership & Communication
• Clarify and drive project commitments, establishing and maintaining clear chains of accountability by leading and facilitating meetings with key stakeholders across product marketing, sales, design, and operations
• Own end-to-end fixture production timelines and milestone tracking, proactively identifying schedule risks and implementing mitigation strategies to ensure on-time delivery
• Anticipate changes and bottlenecks, providing escalation management, making tradeoffs, and balancing customer needs vs. technical and operational constraints to keep programs moving forward
