The world is being reshaped by AI. Customer behaviors are evolving rapidly as form factors are evolving and AI becomes embedded in everyday experiences—changing how people play, work, learn, communicate, and interact with technology. For Amazon Devices, this represents a transformational moment.
Amazon's journey in portable devices began with Kindle, which revolutionized reading and created tremendous momentum that opened the door to expand into tablets. We've built a successful tablets business serving millions of customers. Now, the world has changed. Customer expectations are constantly evolving, and new technologies are creating possibilities we're only beginning to explore. It’s time to adapt—to be relentlessly customer-obsessed and build great products that meet customers where they are in this new environment.
Amazon strives to be the world's most customer-centric company, where customers can research and purchase anything they might want online or offline. The Amazon Devices team designs and engineers high-profile consumer electronics, including the best-selling Kindle, Tablets, Fire TV, and Echo—products used by millions of customers worldwide.
We are at an inflection point. We're reimagining what's possible for tablets. This is Day 1 for what these devices can become, and we're looking for a proven, customer-centric product marketing leader to help shape this future.
The Principal Product Marketing Manager will drive strategic marketing vision and execution across Amazon's tablet portfolio, leading cross-organizational initiatives that shape product strategy and market positioning during this pivotal transformation. This leader will own end-to-end go-to-market strategy, influence product roadmaps through deep customer insights, and establish marketing best practices that scale across the broader Devices organization.
We're seeking an exceptional product marketing leader with a proven track record of driving significant business impact at scale. You have successfully defined and executed portfolio-level marketing strategies across product generations and geographies, demonstrating measurable growth and market share expansion. You bring experience leading brand transformation initiatives that drive measurable shifts in brand awareness and consideration, with a track record of repositioning products or portfolios during pivotal market transitions. You've influenced product vision and roadmaps through strategic insights, marketing frameworks adopted across organizations, and excel at executive communication to drive alignment across complex, matrixed organizations.
Key job responsibilities
• Define and own marketing strategy for the tablet portfolio, driving significant impact and influencing product roadmaps through market intelligence and customer insights
• Lead cross-organizational go-to-market execution for product launches, partnering with VP and Director-level stakeholders across Product, Sales, Centralized Marketing and Operations
• Establish marketing frameworks, measurement methodologies, and best practices that scale across the Devices organization
• Drive P&L-level business metrics including unit growth, market share, and customer acquisition, using data-driven insights to influence multi-million-dollar investment priorities
• Lead international expansion strategy, including market entry plans, localization, and strategic partnerships across diverse geographies
• Mentor senior product marketers and build organizational capability through thought leadership and talent development
