Amazon Stores is one of the most diverse hiring portfolios in tech, spanning everything from Amazon.com and Prime to Fresh, Whole Foods Market, Amazon Style, Pharmacy, and One Medical. Each of these businesses has unique talent needs, unique candidate audiences, and unique challenges. You'll be the marketer who connects it all.
As the LOB Lead for Stores Talent Marketing, you'll own the marketing strategy that turns Amazon's most difficult-to-fill Stores roles into accepted offers. This is a high-visibility role where your work directly impacts thousands of recruiters hiring across some of the most recognized consumer brands in the world.
You'll define priorities, build roadmaps, and partner with regional marketing teams and agency partners to execute campaigns that actually move candidates from awareness to application to hire. The role demands someone who can earn trust with senior TA leaders, navigate complexity across wildly different business lines, and stay laser-focused on conversion outcomes: application quality, interview-to-offer ratios, and offer acceptance rates.
If you want to own the talent marketing strategy for one of Amazon's largest and most varied business portfolios, and prove your impact with real hiring results, keep reading.
Key job responsibilities
Strategic Partnership: Serve as the trusted advisor and single point of contact for Stores Talent Acquisition leadership. Build deep relationships with recruiting leaders (Senior Managers through VPs) and own all planning workstreams for Stores and One Medical marketing.
Conversion Strategy: Partner with the One Medical TA team and broader Stores leadership to bridge awareness into action, turning brand perception into qualified applicants and accepted offers through conversion-focused campaigns.
Global Campaign Execution: Coordinate across regional marketing teams (NA and LATAM) and agency partners to deliver integrated, high-performing recruitment marketing campaigns that align with hiring priorities.
Data-Driven Prioritization: Analyze hiring data to identify priority roles based on difficulty-to-hire metrics and business impact. Develop and validate annual and quarterly roadmaps with TA leadership, with built-in flexibility for shifting business needs.
Performance Optimization: Monitor and continuously optimize campaign performance against conversion metrics including application volume, application quality, interview-to-offer ratios, and offer acceptance rates.
Request Management: Serve as the single point of entry for all Stores marketing requests, from long-term strategic initiatives to urgent, time-sensitive hiring pushes. Balance capacity against impact.
Cross-Functional Collaboration: Work across Creative Services, Performance Marketing, Journey Orchestration, and recruiter enablement teams to deliver seamless end-to-end candidate experiences.
Reporting & Governance: Deliver regular progress reports to TA leadership, maintain a weekly/monthly/quarterly business review cadence, and provide optimization insights to marketing teams.
A day in the life
No two days look the same, but here's what a typical week might include:
You start Monday reviewing conversion dashboards across your portfolio, spotting that Pharmacy roles are outperforming while Whole Foods Market leadership hiring needs attention. You pull together a quick optimization plan and hop on a sync with the recruiting director to align on next steps.
Tuesday, you're drafting a campaign brief for a new One Medical hiring push, coordinating with your LATAM marketing counterpart on timeline and creative direction. By Wednesday, you're in a strategy session with a Stores VP, translating a hiring surge for Prime into a prioritized marketing plan that your team can execute within weeks.
Thursday brings a quarterly business review where you present results: how your campaigns improved offer acceptance rates for hard-to-fill tech roles across Amazon.com. Friday, an urgent request lands for a niche Amazon Style role, and you're triaging it, assessing capacity, and deciding whether to slot it into the existing roadmap or spin up a targeted effort.
Throughout it all, you're juggling the complexity of multiple business lines, each with different talent audiences and hiring dynamics, while keeping every stakeholder aligned and every campaign pointed at the same goal: accepted offers.
About the team
Amazon's Attraction, Influence, and Marketing (AIM) organization is where marketing innovation meets talent acquisition. We use data-driven insights, emerging social strategies, and integrated campaigns to build Amazon's employer brand at scale.
The Talent Marketing team within AIM works at the forefront of storytelling, technology, and employer marketing. We combine the creativity of a marketing agency with the strategic rigor of a global business, partnering with Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, and Paid Marketing Services to bring campaigns to life.
If you're passionate about marketing, energized by ambiguity, and want to directly shape how Amazon attracts and hires talent across some of its most iconic consumer brands, this is the team for you.
