At Amazon Advertising, we sit at the intersection of advertising, streaming, and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer’s experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. If you’re interested in innovative advertising solutions with a relentless focus on the customer, you’ve come to the right place!
The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the sales teams who sell it. Given this team’s unique position within the Sales org, the SGTM organization is called upon to drive GTM strategy when doing so results in clear benefits for our customers.
We're seeking a Head of WW Video & Ad Tech SGTM to join our organization focused on Amazon’s Ad Tech and Video offerings. The ideal candidate will be an industry veteran with deep expertise in both ad tech and streaming TV (STV), bringing innovative products and solutions to market and leading the industry in driving solutions for customers. As the voice of both our customers and global sales teams, you'll help organizations navigate maximizing advertising effectiveness. You'll bridge the crucial gap between market needs and product development, ensuring our customers understand how our solutions meet business objectives across global markets.
Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. In particular he/she will:
• Drive the WW overall vision, value proposition, programs, planning, and packaging solutions to grow our Ad Tech & Video Sales GTM approach, acting as the primary liaison between Product organizations and global Sales teams
• Drive adoption of Amazon’s video and ad tech advertising offerings
• Develop and implement comprehensive GTM strategies that address varied requirements across regions across the globe, addressing voice of the customer (VOC) and regional nuances
• Partner with Product Marketing to develop compelling narratives around our video and ad tech advertising solutions
• Analyze, contextualize and communicate industry developments to internal sales teams and customers
• Collaborate with Product teams to ensure GTM strategies align with holistic Amazon Ads Sales GTM
• Establish a partnership with internal and external senior business leaders to drive the business forward
• Identify and provide the right metrics to measure success, providing meaningful feedback to stakeholders through ownership of monthly organizational business reviews
• Effectively communicate the business strategy to all levels of the organization, up to and including SVPs
• Hire, develop and lead a team of GTM specialists.
A day in the life
• Exhibits excellent business judgment
• Hires great people, develops great people
• Has relentlessly high standards
• Thinks strategically, but stays on top of tactical execution
• Expects and requires innovation of their team
• Thinks big and has convictions
• Is action and results oriented
• Is highly analytical and structured
