We are seeking an experienced Director of Sales to lead the strategy, vision, and execution of Ring and Blink's Club and DIY retail distribution model. This leader will own the end-to-end sales strategy across designated accounts, setting strong yet achievable revenue, profitability, and growth targets for the portfolio.
The ideal candidate is a strategic, results-driven leader with a proven track record of scaling consumer electronics or consumer goods businesses across a diverse product portfolio and complex retail landscape.
Key job responsibilities
Strategic Growth & Vision
-Define and execute short- and long-range strategic plans to consistently meet or exceed business growth objectives across Ring and Blink product portfolios.
-Identify and develop growth opportunities with strategic retail partners, expanding distribution, share of shelf, and brand presence.
-Set challenging yet achievable goals and priorities that align with broader organizational objectives
AI-First Sales Leadership
-Lead with an AI-first mindset — leveraging generative AI, automation, and data tools to transform sales processes, accelerate decision-making, and force-multiply team output
-Deploy AI-driven solutions across the sales organization including automated forecasting (CPFR), competitive intelligence, promotional planning, and content generation
-Build scalable, AI-enabled workflows that reduce manual effort and allow the team to operate with greater speed, precision, and insight than traditional sales organizations
Execution & Business Development
-Move initiatives from concept to execution with speed and precision — navigating senior leadership to secure buy-in and activating teams to deliver
-Lead negotiation of retail business models, including terms, promotional frameworks, and partnership structures with national accounts
-Serve as a change agent — driving business improvements, new initiatives, and scalable processes across the organization
Sales Strategy & Account Management
-Own and drive the sales playbook with a customer-first approach across National Accounts (Costco, Lowes, and others)
-Leverage all aspects of the retail relationship — distribution, merchandising, pricing, product placement, and marketing programs — to maximize sell-through and brand growth
-Use business intelligence, data, metrics, and insights to inform decision-making and optimize performance
Leadership & Team Development
-Lead and develop a team of experienced sales and account managers while building organizational capability as the business scales
-Cultivate a high-performance culture focused on accountability, collaboration, and continuous improvement
Cross-Functional Partnership
-Partner with marketing, finance, supply chain, and product teams to drive accurate sales forecasting, planning, and budgeting
-Collaborate cross-functionally to align go-to-market strategies with product launches, inventory planning, and promotional calendars
