We are seeking a highly motivated and experienced Marketing Planning Manager to own the executive audience rhythm of business, goal development, and governance approach. This role is responsible for defining agile planning cadences, supporting business operations including budget, driving automation of planning and business review processes, and ensuring consistent executive audience engagement across Marketing.
The successful candidate will partner with central marketing teams in three modes: adapting their frameworks to executive audience requirements, feeding executive audience needs into their planning processes, and building net-new approaches where central coverage does not exist. This person enables programs to execute at scale through automation, best practices, templates, and shared resources.
The ideal candidate is a structured problem-solver who thrives in ambiguity, can build operational rigor from scratch, and drives alignment across multiple stakeholder groups without direct authority. They bring strong analytical rigor, a bias for action, and the ability to influence cross-functional partners in a fast-paced, matrix environment.
Key job responsibilities
• Own the executive audience rhythm of business, including planning cadences, business reviews, and governance frameworks, in partnership with central teams where relevant
• Define and maintain governance model standards for executive audience planning and priorities
• Lead goal development and target-setting for executive audience in alignment with central planning cycles and broader marketing objectives
• Support business operations and planning
• Drive automation of planning and business review processes to improve efficiency and consistency
• Partner with central teams to adapt their planning frameworks to executive audience requirements, feed executive audience needs into their processes, and build net-new approaches where central coverage does not exist
• Enable planning approaches at scale through automation, best practices, templates, and shared resources
• Drive consistent executive audience planning inputs and standards across Marketing, coordinating cross Marketing to maintain alignment
• Surface risks, opportunities, and performance insights to leadership through regular reporting cadences
