About the Team
The Global Executive Marketing (GEM) team drives meaningful executive connections that shape preference, build advocacy, and accelerate revenue growth for AWS. We serve as executive subject matter experts at the intersection of relationship management, strategic program delivery, and cross-functional leadership — creating, orchestrating, and supporting moments that matter for the most senior decision-makers at our priority customers.
Role Summary
We are seeking an experienced and highly adaptable Program Manager to support persona-based initiatives and executive engagement events. This role is instrumental in standing up new programs from the ground up, requiring an individual who thrives in ambiguity and can move quickly to define, build, and iterate on program frameworks.
The ideal candidate is agile, flexible, and comfortable operating in a fast-paced environment where priorities shift and programs evolve rapidly. You will partner across cross-functional teams to design and execute persona-specific strategies, coordinate events, and create scalable processes that elevate executive engagement outcomes.
Key job responsibilities
• Support the design, launch, and ongoing management of persona-based programs targeting key executive audiences (e.g., CIO, CFO, CISO, CDO).
• Support the execution of a channel strategy that includes digital marketing, events, etc.
• Develop and maintain program roadmaps, milestones, and success metrics as new initiatives are stood up.
• Create repeatable playbooks, templates, and frameworks that enable consistent execution at scale.
• Operate with agility—rapidly adapting plans, timelines, and deliverables as program needs evolve and new information emerges.
• Coordinate end-to-end logistics for persona-based events including executive roundtables, summits, advisory boards, and curated experiences.
• Manage event timelines, vendor relationships, venue selection, attendee communications, and post-event follow-up.
• Track event performance and capture insights to continuously improve future programming.
• Partner with cross-functional teams including Sales, Marketing, Solutions Architecture, and senior leadership to align persona strategies.
• Serve as a reliable point of coordination, keeping stakeholders informed of program status, risks, and dependencies.
• Build relationships with internal and external partners to support program goals.
• Embrace a builder mindset—this role requires standing up programs where defined processes may not yet exist.
