Device Brand Studio, an internal agency within the Devices group at Amazon, is seeking an experienced Head of GTM Creative to lead how our brands come to market, across launch campaigns, product reveals, and the full go-to-market moment, for Amazon Devices. This role owns creative direction for launch storytelling and campaign execution across large programs and initiatives, including new-to-world and new-to-Amazon launches.
The ideal candidate has deep experience translating brand and product strategy into launch creative, from campaign platforms and key art to product storytelling across owned, earned, and retail channels, and knows how to make a launch feel coherent whether a customer encounters it in a hero video, a detail page, a store, or a press moment. You will guide and manage a creative team of creative directors and brand designers in developing integrated launch campaigns, then iterate as you factor in customer, business, and operational requirements. You will pitch launch platforms and creative strategies, not singular executions, to stakeholders, and set the broader team up to execute against a clear point of view. You should have deep knowledge of brand guidelines, product marketing, and multi-channel campaign development at a top consumer-facing brand like Amazon, and be comfortable engaging entry-level through executive stakeholders.
Because launches span every channel and compress into tight windows, you should have excellent communication and cross-functional collaboration skills. You will partner closely with product marketing, GTM, PR and comms, media, retail, and brand strategy to deliver launches that hold together across every touchpoint a customer encounters, from a first-look teaser to a store end cap.
This role is for a highly capable creative lead with extensive campaign and product launch background, who can direct internal and external creative resources and present with composure to senior executives.
Key job responsibilities
• Own creative direction for GTM launch campaigns across large Amazon Devices programs, from concept through in-market execution
• Set the creative strategy for how new products come to market, across launch platforms, key art, product films, owned channels, and retail moments
• Partner with product marketing and GTM to intake business and messaging requirements and translate them into creative that performs
• Build trust, respect, and credibility with stakeholders, management peers, direct reports, and executives
• Advocate for the customer through the launch narrative and integrate research and insights into the creative process
• Shape a world-class internal team of creatives, developing the team through reviews, coaching, and functional skills growth
• Mentor an effective team of campaign, brand, and content designers
• Extend the reach of the team by working with other internal and external creative, agency, and production teams as a stakeholder and approver
About the team
The creative organization thrives on a singular, bold
purpose: to craft work that isn’t just exceptional,
but world-class—a benchmark for excellence.
We are relentless in this pursuit, especially when the odds are stacked against us.
Our foundation is an relentless commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent, breathtaking aesthetic quality.
We don’t meet expectations, we exist to define them. Details aren't just details—they're the difference between good and great. We obsess over these nuances with passion and precision. While this pursuit is challenging at Amazon, we remain relentless alongside our partners and collaborators in bringing an elevated sense of taste to every detail. We do this because we know that
excellence demands courage, resilience, and an
unrelenting commitment to vision.
Our mission is clear: to inspire our customers by
revealing the magic, love, and thoughtful invention
infused into every product signed, Amazon Devices
and Services.
