This highly visible role will help drive AWS's global go-to-market strategy for Independent Software Vendors (ISVs), developing holistic strategies that build awareness, generate demand, and grow revenue across the full ISV flywheel: selling to, with, and through our software partners. The ideal candidate brings a deep understanding of B2B marketing strategy paired with hands-on experience in integrated marketing and digital demand generation. You'll be the subject matter expert on how we market-to ISVs, translating market and customer data into strategy into repeatable marketing motions across sales segments and geographies.
You will partner with product, field, brand, and digital teams, and work closely with our Integrated Demand Plan (IDP) teams, Product Marketing, and our Geo-based partner marketing teams to define and execute a global demand, content, and campaign strategy that drives acquisition and engagement. You'll identify key themes relevant across our ISV customer base and develop targeted marketing motions aligned with business priorities that engage prospects throughout the buyer's journey to drive conversion and revenue growth. You will help our Geo-based teams activate these programs regionally and serve as an expert resource on the marketing motions, processes, and guidelines that bring ISV solutions to market.
This role requires a proven leader who can think strategically and build compelling value propositions and content for cloud and AI software solutions. You will turn our ISV go-to-market strategy into action, identifying the customer use cases, buyer personas, and industry priorities that shape joint value propositions for building on AWS. With agentic AI reshaping how software is built, bought, and adopted, you'll help position AWS as the platform of choice for ISVs delivering the next generation of AI-powered solutions.
The ideal candidate has creative ideas, extensive analytic and data-driven demand generation experience, and a proven track record of running successful demand generation programs. The ability to communicate effectively across both technical and non-technical audiences is critical. You're detail-oriented and organized, comfortable handling multiple projects at once, and at ease with ambiguity and rapidly changing priorities. A solid understanding of the cloud landscape and the software provider ecosystem is essential.
At AWS we prize innovation, agility, and a builder mentality. The organization is purposefully flat to enable fast decision-making, and we're empowered to resolve issues, deliver new ideas, and optimize existing ones in service of our customers. This is an individual contributor role that is both strategic and tactical: you'll ideate, build, execute, measure, and optimize programs that deliver value to customers and partners as both the musician and the composer.
This is a unique opportunity to play a key role in an incredibly fast-growing business at the center of how AWS scales with the software ecosystem. AWS gives customers secure, scalable, global cloud infrastructure while they pay only for what they use, and ISVs are central to how we help customers adopt the cloud services that power strategic workloads. If you have an entrepreneurial spirit, a history of creating high-impact marketing programs, experience marketing technology or software solutions, and a love for turning strategy into demand that scales, this role might be just for you.
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
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